Growth

Crowdsourcing = Marketing or Innovation?

Stefan-Lindegaard-Small

When companies tap into the crowd in the right way, they can reap lots of benefits. They are primarily focused on innovation and marketing and while many believe (myself included) that the "proper” form of crowdsourcing leans towards the innovation benefits, we do see lots of initiatives that are more about marketing than innovation.

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Selling Innovation: The Data (chapter 6)

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The innovation economy shifts daily. New or updated products and services change the landscape at an ever increasing rate, and occasionally a truly disruptive innovation enters the market forcing incumbents to alter plans while opening up new opportunities for the latest crop of fast followers.

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Why SIRI And Not Watson?

Linda-Bernardi-2-200-150x150

Our first impression, of course, is that SIRI is much more suitable as an app. Turns out SIRI continually learns.. And at first glance, Watson seems extremely complex and complicated. We all remember Watson at the famous jeopardy TV game…we were all blown away. Imagine the possibilities that Watson can offer..

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