Growth

How this Zebra Changed Its Stripes – Bold Move

Zebra Technologies is a company most people don’t recognize. Yet, I bet every product you buy has the product on which they specialize. Since 1982 Zebra has been the leader in bar code printers and readers. Zebra was a pioneer in the application of bar codes for tracking pallets through warehouses, items used in a manufacturing line, shipment tracking and other uses for manufacturing and supply chain management.

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Getting Unstuck

Everyone, in any endeavor, gets stuck at some point. All of a sudden, or so it seems, things aren't going right. Or even going anywhere. Writers get writer's block. Athletes suffer from losing streaks. Running a business is no different. What was working well yesterday isn't working today.

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Changing the Innovation Game

Open Innovation has gained a lot of traction since Henry Chesbrough’s eponymous 2003 book. Simplistically, it can be split into two. The first, the vast majority, is inbound, where a business uses the assets of other companies to develop something new and take it to market. The second is outbound, where a company licenses its assets to somebody else to take to market.

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Crowdsourcing = Marketing or Innovation?

When companies tap into the crowd in the right way, they can reap lots of benefits. They are primarily focused on innovation and marketing and while many believe (myself included) that the "proper” form of crowdsourcing leans towards the innovation benefits, we do see lots of initiatives that are more about marketing than innovation.

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