Growth

How Experian Built a Disruptive Data Business

When Eric Haller graduated with a degree in finance from San Diego State University in 1990, he didn’t have a clear idea of what he wanted to do. If he was on the east coast, he probably would have gone to work at an investment bank, but he ended up as a statistical analyst at Visa in Foster City, and would later say it was a case of being in the right place at the right time.

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Accelerate Growth Through Strategic Integration of Research During the Innovation Process

Stephanie began with crisis, a story about the kitty litter business. Competitive pressures were high. Market share was being lost. They needed a new product, in a hurry. From concept to packaging, they needed it all: RTB, packaging design, product name, name and product fit with top benefits, and fully baked complete concepts to test against legacy products and competitive products.

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Innovation Metrics in Outcome-Based Culture

One of the key objectives of the corporate innovation function is to build and manage the innovation funnel of ideas that will eventually become Horizon 2 & Horizon 3 products. How do you measure success of corporate innovation especially when your organization’s planning process is extremely outcome-based, and most ideas are not going to move forward by design? McKinsey’s “3 ...

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For Whom Do You Create New Products?

According to AcuPoll more than 95-percent of new products fail each year. This harrowing statistic should sound an alarm, one that says the way we approach the conceptualization and launch of new products does not work. Every year, billions of dollars shrivel down to zero. Careers and jobs lost. So much talent and energy gets wasted in the misdirected compulsion ...

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