Growth

The Special People That Believe in You

Companies don’t need more ideas, they need ideas that are more meaningful. Companies have plenty ideas because they measure and track the number of new ideas generated. Meaningful ideas are, by definition, understood by a few and misunderstood by the rest. It’s lonely to advance an idea that most don’t understand.

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How to Achieve Excellence in the Fuzzy Front-End – Part 1

The term “Fuzzy Front-End” (FFE) has been established for the early stage of innovation which determines the innovation effectiveness and hence ultimately innovation success. We wanted to better understand where leading firms are setting their priorities in the FFE currently and where they see things going in the future. To answer this, we conducted a study. Our train of thought and the main findings are in a two-part article series published here.

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