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Turnbull's Innovation Policy: What's in it for big business?

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Yesterday, Prime Minister Malcolm Turnbull unveiled his $1.1 billion innovation package to drive an “ideas boom” across this lucky country. For too long, Australia has relied on its abundant natural resources to drive economic prosperity, while our trading partners have been busy nurturing the creativity, technological savvy and innovative capacities of its citizens.

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Getting Engaged With American Girl

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American Girl doll has been a leader in customer engagement well before the concept became a dinner conversation in the marketing innovation circles. With the raise of the experiential trend, American Girl yet again leaped ahead of it’s competitive set..

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