Innovation

4 Myths About Innovation You Need To Avoid

The unicorn is perhaps unique among myths in that the creature doesn’t appear in the mythology of any culture. The ancient Greeks, for all of their centaurs, hydras and medusas, never had any stories of unicorns, they simply believed that some existed somewhere. Of course, nobody had ever seen one, but they believed others had.  Travelers would go to far ...

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Rethink Your Brand’s Future

Rethink Your Brand's Future

Wipro started out selling vegetable oil. It now provides global information technology, consulting, and outsourcing services and is known as the “IBM of India.” It has grown annual revenue to close to $8 billion. It is hard to believe that Wipro actually stands for Western India Palm Refined Oils! For your brand to grow continually, what you sell today is ...

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Seven Valuable Lessons from a New Amazonian

It has been just over 100 days since I began my new role at Amazon Web Services (AWS). I have received hundreds of LinkedIn questions, Facebook comments, and even DMs on Twitter asking what it is really like on the “inside” of one of the world’s most innovative companies. Here are 7 of the most valuable lessons I have learned ...

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Shoe Dog: 11 Lessons from the Creator of Nike

I’m a sneakerhead. In English, that means that I collect trainers. I love the aesthetics of the shoes, but perhaps more so the dynamics of the collectibles market which Nike effectively created. In his new book, Phil ‘Shoe Dog’ Knight, the founder, former CEO and now Executive Chairman of Nike, he tells his story of taking the business from humble origins, through an IPO in 1980 and onto its current $30 billion market capitalisation.

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The Benefits of Being Unpredictable

The Benefits of Being Unpredictable - Innovation Excellence

The general rule in business is to offer a consistent high-quality product to customers so that they know what to expect. It would be most unwise for a company making parachutes, ejector seats or defibrillators to suddenly do something capricious or random. However, if you are dealing with consumers it can occasionally pay to break the rule.

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