Interviews

How to Effectively Conduct ‘Voice of the Customer’ Research

Ascertaining your customers’ wants and needs might compare to assembling a three-dimensional jigsaw puzzle with a few pieces missing. It requires a multi-layered process that includes both qualitative and quantitative methods, as well as a structure that prioritizes customer wants and needs. The Voice of the Customer (VOC) is such a process.

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The Future of Change Management

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I'm super excited about my next book Charting Change (Feb. 2016) and recently I was identified in a mini research study as one of the top Key Opinion Leaders in change management on Twitter by Maven7, and they were curious about some of my opinions on organizational change, and asked me these two questions...

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Building a Global Innovation Capability at a Large Company

An interesting thing happens in successful companies. They tend to focus on what made them successful and over time actually drive out innovation and instead develop a resistance to risk-taking. Known as the “incumbent’s curse,” examples are easily found, such as Kodak, Research in Motion, Sony, and Hewlett Packard. Find a large company and chances are high that...

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Doodling to Help New Entrepreneurs Avoid Mistakes

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Mistakes are a curious thing. I try to avoid mistakes, yet recognize that some of the best learning comes through mistakes and failures. It is said that when Thomas Edison was asked by a reporter what it felt like to have failed 10,000 times to make an electric light bulb, he emphatically replied...

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