Following Four Different Paths to Innovation

The Innovation Maze

I had the opportunity recently to interview fellow Innovation author Gijs van Wulfen to talk with him about his new book The Innovation Maze, which is a follow-up to his great first book The Innovation Expedition. 1. In the book you cite a study saying companies reported a drop in breakthrough ideas between the mid 1990’s ...

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Pleasure to Innovate

Young woman biting into large bar of chocolate, close-up

Stéphane Bernard published with Olivier Pujol ‘Pleasure to innovate‘, finding out the idea, and executing it. He kindly accepted to answer our questions on innovation learnings. 1) NB: You share the exemplary innovation story of Mathieu Dombale in this video, sorting out some key principles for innovation success (listening to and observing users with empathy, transversality, pilot phase, open source, ...

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Design Thinking and Action Learning for Product Managers and Innovators


How can your products solve customers’ needs… as fast as customers need them? Try Design Thinking coupled with Action Learning. Design Thinking is a method of problem solving centered around the end user. Action Learning is a collaborative process that defines a problem and focuses on the desired outcome. Using these two processes together provides innovative solutions fast enough to ...

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How to Effectively Conduct ‘Voice of the Customer’ Research

Ascertaining your customers’ wants and needs might compare to assembling a three-dimensional jigsaw puzzle with a few pieces missing. It requires a multi-layered process that includes both qualitative and quantitative methods, as well as a structure that prioritizes customer wants and needs. The Voice of the Customer (VOC) is such a process.

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Building a Global Innovation Capability at a Large Company

An interesting thing happens in successful companies. They tend to focus on what made them successful and over time actually drive out innovation and instead develop a resistance to risk-taking. Known as the “incumbent’s curse,” examples are easily found, such as Kodak, Research in Motion, Sony, and Hewlett Packard. Find a large company and chances are high that...

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