Interviews

Pulling Wisdom from Abundant Data — Part 1: An Interview with Gongos’ Greg Heist

Braden: This is Braden Kelley, Co-Founder of InnovationExcellence.com. I’m here today with Greg Heist, Chief Innovation Officer at Gongos, a decision intelligence company. Greg, for those out there who may not be completely familiar with Gongos, why don’t you tell our audience a bit about what the company does? Greg: Gongos is a decision intelligence company, and what that means ...

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Good Value Proposition Design

I had the opportunity to interview Alex Osterwalder about his new book Value Proposition Design. This is the second part of the two part interview. For fun I thought I would break the interview into two parts so we could take a look at his thoughts on both bad value propositions and good value propositions in turn. Below you will find my questions in bold and Alex's answers immediately following the questions.

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Bad Value Proposition Design

I had the opportunity to interview Alex Osterwalder about his new book Value Proposition Design. This is the first part of the two part interview. For fun I thought I would break the interview into two parts so we could take a look at his thoughts on both bad value propositions and good value propositions in turn. Below you will find my questions in bold and Alex's answers immediately following the questions.

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The Customer-Funded Business – Part 2

I had the opportunity recently to interview one of my favorite professors from my time at London Business School, John Mullins. John taught a host of great entrepreneurship courses when I was there at LBS and continues to be a great teacher and a prolific writer. His latest book is titled The Customer-Funded Business. This is the second part of a two-part interview with John.

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The Customer-Funded Business

I had the opportunity recently to interview one of my favorite professors from my time at London Business School, John Mullins. John taught a host of great entrepreneurship courses when I was there at LBS and continues to be a great teacher and a prolific writer. His latest book investigates the customer-funded business and what it takes to pursue this type of business successfully.

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