Interviews

Innovation Strategy versus Brand Strategy

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I had the opportunity to interview Steven Cristol, Founder and Managing Partner of Strategic Harmony® Partners about branding, innovation and sustainability. Strategic Harmony® Partners is a strategy consulting firm, and holds a patent for the first decision model to align and integrate product strategy and brand strategy. Here is the text from the interview:

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Innovation with a touch of Jazz and Jambalaya

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I had the opportunity to interview Gerard Cox, organizer of the the inaugural Second Line conference. The event is an interactive conference celebrating the New Economy successes and strategies with disruptive innovation, value creation, and sustainable social impact. Set in New Orleans, they brought some of the world’s leading innovators to demonstrate how design, experience, strategy, and technology can be applied to create new markets, exponential growth, and sustainable social impacts.

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How do you label innovation?

I had the opportunity a while ago to interview Jeffrey Kaufman, Group Manager (Consumer Insights) at Avery Dennison about the interplay between consumer insights and innovation. Avery Dennison is a recognized industry leader that develops innovative identification and decorative solutions for businesses and consumers worldwide. Every day. Everywhere. They are probably most well-known for making labels.

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Learning by Exchanging Ideas

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I had the opportunity a little while back to interview Rami Levy, Distinguished Member of the Technical Staff at Motorola Mobility and Manager of the Motorola Open Source Technologies (MOST) Team about open innovation and its business possibilities. Motorola Mobility was a wholly owned subsidiary of Motorola that focused on mobile devices and set-top devices before being acquired by Google.

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Punk Marketing – An interview with Richard Laermer

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Richard Laermer is a marketing genius from New York, who provokes his clients into much better marketing by helping them break away from tried, tired and worn out marketing strategies and tactics. He is also a correspondent for the Huffington Post and a regular bon vivant. I met him when we were both delivering keynotes at International Marketing and Leadership conferences in Athens

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Leading the Innovation-Led Organization

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I had the opportunity to interview Mark W. Johnson, a co-founder and senior partner of Innosight, and author of Seizing the White Space recently. Here is part two of this two part interview: Question 4 - Are companies better served by moving into white space or by licensing their IP to someone for whom the activity is core (or pursuing some other type of external collaboration)?

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Getting Smarter at Failure

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I had the opportunity to interview Mark W. Johnson, a co-founder and senior partner of Innosight, and author of Seizing the White Space recently. Here is part one of this two part interview: Question 1 - When it comes to innovation, what is the biggest challenge that you see organizations facing?

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