marketing

Top 20 Innovation Articles of July 2018

Drum roll please… At the beginning of each month we will profile the twenty posts from the previous month that generated the most traffic to Innovation Excellence. We also publish a weekly Top 8 as part of our FREE email newsletter. Did your favorite make the cut? But enough delay, here are July’s twenty most popular innovation posts: Design Thinking ...

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How do you get the World to Adopt your Great Idea?

Sometimes the idea is simple and obvious but getting it adopted is very tricky.  Containerization was a massively important innovation which powered the expansion of global trade but it was a difficult idea to implement. Before containerization,  goods were physically manhandled as break bulk cargo. At the factory or warehouse goods were loaded onto a truck, driven to a port ...

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Top 20 Innovation Articles of June 2018

Drum roll please… At the beginning of each month we will profile the twenty posts from the previous month that generated the most traffic to Innovation Excellence. We also publish a weekly Top 8 as part of our FREE email newsletter. Did your favorite make the cut? But enough delay, here are June’s twenty most popular innovation posts: A Boomers ...

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Top 20 Innovation Articles of May 2018

Drum roll please… At the beginning of each month we will profile the twenty posts from the previous month that generated the most traffic to Innovation Excellence. We also publish a weekly Top 8 as part of our FREE email newsletter. Did your favorite make the cut? But enough delay, here are May’s twenty most popular innovation posts: The Real ...

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Top 20 Innovation Articles of April 2018

Drum roll please… At the beginning of each month we will profile the twenty posts from the previous month that generated the most traffic to Innovation Excellence. We also publish a weekly Top 8 as part of our FREE email newsletter. Did your favorite make the cut? But enough delay, here are April’s twenty most popular innovation posts: One Thing ...

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Dive Into Guilt Free Indulgence

The latest in our series on trend mashups (which started with our article on eco lux) is the unlikely combination of guilt free indulgence. This is where the ‘better for me’ trend comes face to face with the societal shift toward a more hedonistic lifestyle. The Food Peopledefine this merging of priorities as “better for me indulgence”. As a nation, we’ve been ...

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The Opportunity Cost Of Not Innovating

It seems to be ingrained in businesses to ask, “what’s the cost?” when considering a new innovation, but rarely do they ask, “what’s the size of the opportunity we miss if we don’t do this?”.   Business history is unfortunately plagued with examples of companies that have paid a high price for not innovating. Such as AT&T missing the mobile ...

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Innovation – More Powerful Than Marketing?

What always surprises us when working with big companies is that innovation is usually primarily seen as a growth tool. It is less commonly talked about as a brand-building tool. That’s usually seen to be the domain of big advertising campaigns that supposedly land enduring brand values. What if the best form of marketing wasn’t, in fact, marketing? At The ...

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A New Take on Being Customer Obsessed

A New Take on Being Customer Obsessed

Those of us in business often latch onto words and phrases as the latest “bright and shiny objects” to share with others. While instilling new thinking is great, the downside of this tendency centers on the misuse and misunderstanding of those catchy phrases. Think of how often we hear “digital transformation,” or “customer-obsessed” (and the alternatively worded “customer-centric”) bandied about. ...

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