marketing

Reboot a Sluggish Brand

Reboot a Sluggish Brand - Innovation Excellence

First off, you need to decide if you genuinely want to reboot a brand. Some people get so tethered to old ideas about the brand that there is resistance to rethink its meaning and potential. If you are serious about growth and see rebooting as the only path of salvation, read on.

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Storytelling, the Brain & Work Culture

I love the quote by the poet Muriel Rukeyser that says “The universe is made of stories, not atoms.” Humans live for stories. We learn from stories at home, school, from friends, and also very compellingly at work. Humans within a work culture are motivated by stories. Look at the famous founding myths of HP and Apple in the garages, of Fred Smith and FedEx, and ...

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Top 100 Innovation Articles of 2016

Building upon the success of Braden Kelley’s Blogging Innovation, we launched Innovation Excellence on August 1, 2011 and so 2016 was our fifth full year of operations. To celebrate we’ve pulled together the Top 100 Innovation Articles of 2016 from our archive of over 7,500 innovation-related articles from more than 400 contributing authors. Click the link if you missed the ...

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