marketing

The Power of Story

Keys for Compelling Storytelling

I recently had the opportunity to visit the Institute for Advanced Study, the place where Einstein worked till his death in 1955.  His arrival there was a sort of a tipping point for America—after him the trickle of leading scientists coming from Europe became a flood—and the legend of the place is still very much intertwined with his. Of course, the Institute ...

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The Tesla of Bikes Got a Brilliant Idea

VanMoof Electric Bicycle

What do you do when you sell expensive products online, and they arrive at your customers damaged? You have to come up with a brilliant idea. Check it out. Products getting damaged while being shipped, was a real challenge for Dutch bicycle manufacturer VanMoof, ‘the Tesla of Bikes’. They manufacture street bikes that are at the high-end of the market, equipped ...

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CPG Brands Struggle as Consumers Demand ‘Supply Chain’ Transparency

honesty

Understanding consumer needs and demands and then adapting to them often requires companies to change their processes and innovate. In a recent podcast, AgFunderNews addressed how CPG brands are struggling to be transparent throughout the supply chain. As consumers shift and become more socially and environmentally responsible, Fortune 500 companies and startups are seeking R&D consultants like PreScouter to uncover ...

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Top 20 Innovation Articles of September 2016

Top-20-v2

Drum roll please… At the beginning of each month we will profile the twenty posts from the previous month that generated the most traffic to Innovation Excellence. We also publish a weekly Top 8 as part of our FREE email newsletter. Did your favorite make the cut? But enough delay, here are September’s twenty most popular innovation posts: Learn from ...

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Top 20 Innovation Articles of August 2016

Top-20-v2

Drum roll please… At the beginning of each month we will profile the twenty posts from the previous month that generated the most traffic to Innovation Excellence. We also publish a weekly Top 8 as part of our FREE email newsletter. Did your favorite make the cut? But enough delay, here are August’s twenty most popular innovation posts: How Many ...

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Online Marketing Is Dead. Long Live Online Marketing!

RIP-710823

We marketers have all heard the jokes about how half our marketing is working—but we never know which half… That’s a message I really like, actually. We need to hear it from time to time, because—let’s be honest—there remains some truth to it. When online marketing came on the scene, it seemed as if all that might change. New analytics ...

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Top 20 Innovation Articles of July 2016

Top-20-v2

Drum roll please… At the beginning of each month we will profile the twenty posts from the previous month that generated the most traffic to Innovation Excellence. We also publish a weekly Top 8 as part of our FREE email newsletter. Did your favorite make the cut? But enough delay, here are July’s twenty most popular innovation posts: Lessons from ...

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A New Way Amazon Changes Everything

Amazon Frito Lay Box

The arrival of the Internet began major disruption to decades old methods of consumer packaged goods (CPG) distribution. The tried and true method of manufactures selling to a collection of wholesalers, who then sold the product on a range of retailers began to be reexamined. We saw the arrival of online retailers like Amazon who sought to compete with brick ...

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