marketing

Built to Spread

We've all seen the viral videos that seemingly come out of nowhere to garner millions of views on YouTube, videos like this one where five people play one guitar singing Goyte's "Somebody That I Used to Know", which as of this date has garnered more than 163 million video views. Now, surely Goyte's version of the song couldn't have possibly garnered more views than this viral sensation that Walk Off the Earth's cover created, could it?

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Bravo Rag and Bone!

While fashion ads have been on the cutting edge of creatively merging music, human beauty and cool clothes, to me, the gold standard thus-far has been set by Ralph Lauren’s Denim and Supply “Wake me up” collaboration with Avicii.

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High Moral Values and Innovation

In 1959 Nils Bohlin, an engineer at the Swedish Car Manufacturer Volvo, invented the first three point safety belt. It was much more effective than the standard lap belt (as still used on airplanes). Volvo, realising the importance of this invention, chose not to patent it but to share the idea with other vehicle manufacturers. They may have lost some revenues but their action undoubtedly saved many lives and it cemented Volvo’s reputation as a highly ethical company committed to safety.

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