marketing

Building Firm Value with Thought Leadership

While most consulting firms spring to life and find early success because of the strength of their thought leadership, in general, over time most consulting firms tend to under-invest in thought leadership and as a consequence they find themselves vulnerable to new entrants nibbling around the edges of their core business and see their growth slow and eventually turn negative.

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Spinglish for Innovators

Why is Spinglish important to innovation practitioners? All innovation has a political dimension and requires selling ideas (sometimes over and over and over again) and being able to translate possibilities into commitment, action, investment. It’s probably wise to be alert to the Spinglish on the other side of the table, and from time to time, using some spinning can be practical.

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