marketing

Away With the Innovation Funnel Process

There is a wide range of definitions for the terms “Creativity” and “Innovation”. The one I use the most has two elements to it. From a domain perspective, Innovation is an organizational function, while Creativity is an individual function. From a process perspective, Innovation is a Creative idea that got implemented. The implementation of a creative idea generated by an employee is...

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Fighting for Innovation Attention

Apple, Lego, Philips, Samsung, IBM, GSK and, recently, Tata Steel, among many others – all have adopted open innovation initiatives to expand their organizations’ horizons. As competitive advantages enjoy shorter lives and the demand for external creative minds increases, you need to conquer the right audience to generate value.

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