marketing

Thought Leader Wanted

We live in an increasingly complex world where both the volume of change and the pace of change are accelerating. But it is not just change that is accelerating, choice is proliferating as well. Witness the example of General Mills’ Cheerios. Introduced in 1941, there are now 13 varieties of Cheerios on the market, not including snack mixes introduced in 2008.

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Why Marketers Are Key Players in the Business Innovation Game

With the growth of international competition, technology and eBusiness, consumers can find high quality products and services faster, cheaper and easier than ever before. Companies are facing extreme competitive pressures. To maintain a competitive edge, companies must continuously innovate. According to PricewaterhouseCoopers, innovative companies are expected to grow 60% in the next five years, while 20% of such firms are...

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Built to Spread

We've all seen the viral videos that seemingly come out of nowhere to garner millions of views on YouTube, videos like this one where five people play one guitar singing Goyte's "Somebody That I Used to Know", which as of this date has garnered more than 163 million video views. Now, surely Goyte's version of the song couldn't have possibly garnered more views than this viral sensation that Walk Off the Earth's cover created, could it?

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Bravo Rag and Bone!

While fashion ads have been on the cutting edge of creatively merging music, human beauty and cool clothes, to me, the gold standard thus-far has been set by Ralph Lauren’s Denim and Supply “Wake me up” collaboration with Avicii.

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High Moral Values and Innovation

In 1959 Nils Bohlin, an engineer at the Swedish Car Manufacturer Volvo, invented the first three point safety belt. It was much more effective than the standard lap belt (as still used on airplanes). Volvo, realising the importance of this invention, chose not to patent it but to share the idea with other vehicle manufacturers. They may have lost some revenues but their action undoubtedly saved many lives and it cemented Volvo’s reputation as a highly ethical company committed to safety.

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