marketing

A Lifetime of Innovations

I heard a great story this week about the history of Lifetime Products and how a family member laughed at the founder of Lifetime Products at a trade show demonstrating their first product, repeatedly saying “The basketball hoop goes up, the basketball hoop goes down.” Well twenty years later, he's eating his laughter...

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Innovation or Not – Smart Packaging

Usually when you here about a liquor bottle talking to someone (even a bottle of Johnnie Walker Blue), you would tend think you're about to here a tale of someone having a wee bit too much to drink. But in this case, we are going to talk about a new smart bottle from Diageo (or a smart label to be more precise) that has the ability to talk to your smartphone using near field communications (aka NFC).

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