marketing

Top 20 Innovation Articles of December 2017

Drum roll please… At the beginning of each month we will profile the twenty posts from the previous month that generated the most traffic to Innovation Excellence. We also publish a weekly Top 8 as part of our FREE email newsletter. Did your favorite make the cut? But enough delay, here are December’s twenty most popular innovation posts: Four Models ...

Read More »

The Bright (and Innovative) Future of the Mom and Pop Shop

Small businesses can't compete with the massive logistics machines and bargaining power of mega retailers. Prime retail space prevents competing with the cost structure of online retailers, who ship out of low-rent warehouses, and may avoid sales tax for being out-of-state; or they can't offer same variety of online retailers. Yet, there is a future for small businesses...if they understand their advantage.

Read More »

3-Point Strategy for Drawing People In

Aristotle maintained that “all men by nature desire to know.” He was referring to human curiosity. Samuel Johnson called curiosity “the first passion and last.” Why? Because curiosity seeks what is different, without regard for whether or not it’s of benefit. Tell someone not to do something, and it creates an instant temptation to do whatever they’re being asked not ...

Read More »

Top 20 Innovation Articles of November 2017

Drum roll please… At the beginning of each month we will profile the twenty posts from the previous month that generated the most traffic to Innovation Excellence. We also publish a weekly Top 8 as part of our FREE email newsletter. Did your favorite make the cut? But enough delay, here are November’s twenty most popular innovation posts: Five Innovation ...

Read More »

Top 20 Innovation Articles of October 2017

Drum roll please… At the beginning of each month we will profile the twenty posts from the previous month that generated the most traffic to Innovation Excellence. We also publish a weekly Top 8 as part of our FREE email newsletter. Did your favorite make the cut? But enough delay, here are October’s twenty most popular innovation posts: The Ideas ...

Read More »

Why Holidays are Good for Innovation

Why Holidays are Good for Innovation - Innovation Excellence

Design and marketing are integral to the process of turning good ideas into successful innovations. And I believe that these are best integrated into the innovation process as early as possible, making the product story and the user interface an integral part of our innovative product or service.

Read More »

Why the Test & Learn Approach Does Not Work

Why the Test & Learn Approach Does Not Work - Innovation Excellence

The in-market test & learn approach to innovation is becoming increasingly common, because it meets the cultural needs of modern businesses to behave entrepreneurially. At The Strategy Distillery we believe (and have witnessed) this approach is life threatening to the future success of a newly launched product or service. Here's why...

Read More »

The Art of Strategic Observation

I am nothing if not a consumerist. Meaning, I am constantly impressing upon companies I work with to make sure they have a deep and empathic understanding of their customers…past, present, and future, especially if they are contemplating a strategic shift that entails repositioning or refocusing their efforts to target new and different segments. Generally speaking, most companies are pretty ...

Read More »