marketing

The Eco Lux Trend – Is Your Brand Missing Out?

Like it or lump it, the “eco” market is not going anywhere. 66% of global consumers say they are willing to pay more for sustainable brands (Bain & Company). Despite global economic instability, last year the luxury market grew by 5% to an estimated €1.2 trillion globally (Bain). And Europe regained its place as the top region for luxury sales ...

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Eleven Essential Behavioral Science Books for Innovators

No matter how great an innovation is, it is only useful if people notice it, understand it, desire it, acquire it and use (and reuse) it. To achieve this, we need to understand human perception, motivations, decision making and ultimately, influence behavior. Below, in no particular order, are my favorite eleven books that have taught me about human behavior. Why ...

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Top 20 Innovation Articles of February 2018

Drum roll please… At the beginning of each month we will profile the twenty posts from the previous month that generated the most traffic to Innovation Excellence. We also publish a weekly Top 8 as part of our FREE email newsletter. Did your favorite make the cut? But enough delay, here are February’s twenty most popular innovation posts: 4 Things ...

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Top 20 Innovation Articles of January 2018

Drum roll please… At the beginning of each month we will profile the twenty posts from the previous month that generated the most traffic to Innovation Excellence. We also publish a weekly Top 8 as part of our FREE email newsletter. Did your favorite make the cut? But enough delay, here are January’s twenty most popular innovation posts: 7 Terrible ...

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Do You Have a Powerful Innovation Story?

Many, but not all, innovations involve some kind of technology, and start as an invention. Many of these technology-based inventions that may eventually become innovations are created by startups, but many are created inside large companies as well. In both cases, these technology-based potential innovations are often created by engineers or technologists that are well-versed in the problems they are ...

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The 5 Biggest Threats To FMCG Companies

Most FMCG has been pretty much insulated from the challenge of disruptive new business models by having brands with strong equities, good relationships with retailers, and prohibitively expensive manufacturing set-ups. However, it is not going to stay this way. There are 5 trends that together are starting to create a very explosive environment. And if you want further evidence that it is ...

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Top 100 Innovation Articles of 2017

Building upon the success of Braden Kelley's Blogging Innovation, we launched Innovation Excellence on August 1, 2011 and so 2017 was our sixth full year of operations. To celebrate we've pulled together the Top 100 Innovation Articles of 2017 from our archive of nearly 7,000 innovation-related articles from more than 400 contributing authors. Click the link if you missed...

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Top 20 Innovation Articles of December 2017

Drum roll please… At the beginning of each month we will profile the twenty posts from the previous month that generated the most traffic to Innovation Excellence. We also publish a weekly Top 8 as part of our FREE email newsletter. Did your favorite make the cut? But enough delay, here are December’s twenty most popular innovation posts: Four Models ...

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The Bright (and Innovative) Future of the Mom and Pop Shop

Small businesses can't compete with the massive logistics machines and bargaining power of mega retailers. Prime retail space prevents competing with the cost structure of online retailers, who ship out of low-rent warehouses, and may avoid sales tax for being out-of-state; or they can't offer same variety of online retailers. Yet, there is a future for small businesses...if they understand their advantage.

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3-Point Strategy for Drawing People In

Aristotle maintained that “all men by nature desire to know.” He was referring to human curiosity. Samuel Johnson called curiosity “the first passion and last.” Why? Because curiosity seeks what is different, without regard for whether or not it’s of benefit. Tell someone not to do something, and it creates an instant temptation to do whatever they’re being asked not ...

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