marketing

How to be an Effective Innovator?

Innovation is one big struggle. Not being able to change habits within the organization. Being creative at the wrong moment. Frustrated by budget cuts. Confronted with a lack of entrepreneurship. Putting pressure on people in operations who resist change. Taking the credits as team leader myself instead of praising the team.

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The Temptation of Shiny New Objects

A panel of experts from industry, academia, and social media tackled the issue of Shiny New Object Syndrome at the Futures of Entertainment 6 conference at MIT in early November. Find out the three key takeaways to address when confronted with the temptation of shiny new objects, and learn why a conference doesn't have to have the word "innovation" in the title to be very much about innovation.

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The Best Innovation Strategy is Searching for Needs

The Booz & Company’s study confirms that following a Need Seekers strategy offers the greatest potential for superior performance in the long term. Fifty percent of respondents who defined their companies as Need Seekers said their companies were effective at both the ideation and conversion stages of innovation compared with just 12 percent of Market Readers and 20 percent of Technology Drivers. These are the same companies, by and large, that consistently outperform financially.

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