marketing

Are You Ready for the Digital Revolution? [infographic]

As the Internet of Everything begins to infiltrate the 80% of business/industry categories that have not been disrupted yet (yes we are still coming after your sector), McKinsey frames a simplified view for CMO's/CSO's to grasp the opportunity around harnessing Big Data mining capabilities to better target, engage and retain the next-generation of multi-channel, always-on, cloud-computing consumers.

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Monster Loyalty, ala Lady Gaga

Lady Gaga is one of the most well-known pop artists in the world, which is no surprise given her vocal talents and often bizarre wardrobe. She’s sold 23 million albums, won five Grammy awards, and been named by Forbes as one of the world’s most powerful celebrities. But behind the public persona lies a shrewd and calculating business professional..

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Achieving Innovation Resonance

I've written in the past about how innovation is all about value and about how innovation veracity is more important than innovation velocity. Now it is time to take the innovation conversations about value and veracity to the next level - to innovation resonance - and how difficult it is to achieve and maintain. Achieving innovation resonance is about...

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How Samsung Changed the Game on Apple

Following very successful launches of the iPod (which transformed music from CDs to MP3) and iPhone (which turned everyone into smartphone users,) the iPad's transformation of personal technology made Apple look like an impenetrable juggernaut - practically untouchable by any competitor! But things look very different now.

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