marketing

Achieving Innovation Resonance

I've written in the past about how innovation is all about value and about how innovation veracity is more important than innovation velocity. Now it is time to take the innovation conversations about value and veracity to the next level - to innovation resonance - and how difficult it is to achieve and maintain. Achieving innovation resonance is about...

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How Samsung Changed the Game on Apple

Following very successful launches of the iPod (which transformed music from CDs to MP3) and iPhone (which turned everyone into smartphone users,) the iPad's transformation of personal technology made Apple look like an impenetrable juggernaut - practically untouchable by any competitor! But things look very different now.

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