marketing

Do Innovations Destroy or Expand the Market?

Apparently Socrates in ancient Greece was strongly opposed to the new practice of writing. He thought that it would kill the long-established skill of memorizing and reciting long stories. Furthermore he thought that writing would replace or discourage conversation. It seems ludicrous that any intellectual could oppose writing. However, every innovation involves an element of destruction.

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How to Market Your Partnerships

Business partnerships are everywhere. The supermarket branded credit card or perhaps the great insurance deal being offered with your new car. These days companies often find it challenging to stand out in an increasingly crowded and sophisticated global marketplace.

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Companies Connect Same Dots in Different Ways

One thing that I find fascinating about the innovation space is that when it comes to innovation is the outcomes of competition within an industry. I talk alot about it being about collecting and connecting the dots, and in any industry any company looking to survive and thrive, must continuously innovate and that means continuously collecting and connecting dots.

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Where Should Marketing Innovation Come From?

The world of marketing and advertising used to be very simple. In this simple environment, companies looked to their agencies to bring them innovations in marketing and/or advertising. But this simple world of marketing and advertising is being disrupted and made more complex in the same way that many other industries are (think book publishing, book retailing, management consulting, etc.).

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Trending: Beggin’s Spooktacular Canines

With Halloween festivities in full swing, a growing trend of dressing up 4-legged friends in Halloween costumes is evident both, online and in real life. Hundreds of costumed canines strolled in Tompkins Square Park in New York City on October 26th for the Halloween Dog Parade, the biggest and most highly competitive costume contest for dogs in NYC.

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Shocking People as Value Translation

It costs a lot of money to make a television commercial, and at its core what is a television advertisement? It's a short piece of video designed to reinforce brand values and attachment, or possibly with any luck, to drive purchasing behavior. But there are other ways to distribute video now of course, other than buying time on the major networks or the hundreds of cable networks.

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