marketing

Pro-Am is the New Entrepreneurship

The Pro-Am term – a contraction of Professional and Amateur – was originally coined to refer to sport competition mixing professionals and amateurs or to players evolving in an intermediate status between those two categories. Today Pro-Am has become a major socio-economic trend..

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Are You Ready for the Digital Revolution? [infographic]

As the Internet of Everything begins to infiltrate the 80% of business/industry categories that have not been disrupted yet (yes we are still coming after your sector), McKinsey frames a simplified view for CMO's/CSO's to grasp the opportunity around harnessing Big Data mining capabilities to better target, engage and retain the next-generation of multi-channel, always-on, cloud-computing consumers.

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Monster Loyalty, ala Lady Gaga

Lady Gaga is one of the most well-known pop artists in the world, which is no surprise given her vocal talents and often bizarre wardrobe. She’s sold 23 million albums, won five Grammy awards, and been named by Forbes as one of the world’s most powerful celebrities. But behind the public persona lies a shrewd and calculating business professional..

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