marketing

Devilish Variable Pricing Schemes

Variable pricing – charging different prices for the same seat depending on different variables of the particular game (opponent, date and starting time, etc.) – has come to New Jersey. The NJ Devils recently announced a three-tier pricing structure that will charge higher than normal prices for the more popular games and lower than normal prices for some of the ...

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Thanks, Steve

An Ode to the “Great Man” of Innovation All good things must come to an end. In 1986, after an incredible seven-year relationship with Apple, the brilliant advertising agency Chiat/Day – responsible for such masterpieces as the famous “1984” Super Bowl commercial, and by far the era’s best print ads for the computer industry – was unduly ousted (as Steve ...

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Innovation is Driven by Vision and Willpower

It doesn’t really matter whether it is bottom-up or top-down, vision and willpower drive innovation. For all the talk about creating an innovation culture and the elusive search for the fertile ground where innovation will magically pop up, the juxtaposition of two articles in the Sunday economic press reminded me that innovation can happen in all fields and in all ...

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Innovate Your Purpose Not Just Your Product

It’s with some sadness that I note the latest news from the United States Postal Service. Their plans currently call for the reduction of hundreds of thousands of jobs, and the elimination of thousands of post offices across the country. The Washington Post reports that the Post Office must make billions in payments for employee and retiree pensions, while mail ...

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9 Ways to Keep Innovation Alive in your Marketing Organization

When your company has an existing, proven method of conducting business, it can be a struggle to keep innovation alive. But innovation is a key factor in driving both real-time and future success, especially marketing in today’s fast-changing and customer-driven world. Here are nine recommendations to motivate innovation throughout your marketing organization. 1. Encourage and reward (or require) teamwork Creativity ...

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How Buying Signals Have Changed (and how to find them online)

Sales professionals have talked about buying signals for a long time. And traditionally, those buying signals have focused on immediate, ready-to-buy moments. For example, asking about price, time to installation, etc. These buying signals still exist, but a whole new set of buying signals exist today that few sales and marketing professionals look for and leverage. One of the greatest ...

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If You Can't Innovate – Renovate!

Innovation is the lifeblood of any corporate growth strategy; companies that are content to stand still will be always passed by those who consistently think ahead. Yet innovation doesn’t always require mindbending, groundbreaking, out-of-the-box ideas. Sometimes innovations can come from simply making new connections or looking at things in a different light. Call them renovations. I was reminded of this ...

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Amazon to feast on Groupon?

As the Wall Street Journal so succinctly puts it with regards to Groupon’s business model…”The clones are attacking in droves.” According to Monday’s Journal, another company has joined the fray to compete with Groupon…but this time it’s a formidable competitor with deep pockets and a successful history of getting what it wants. “While Groupon has become perhaps the fastest-growing company ...

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Defending Yourself Against Industry Upstarts

At one point, long ago, your business was the newbie. You were fighting for life, fighting for market share. You were likely either going after share from existing industry leaders, or blazing into a new market (and likely taking business away from someone who had done it the old way). So now you’re established, you have momentum, you have a ...

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Experience Your Product Like a Customer

Did you ever have the feeling that everyone around you knew something that you didn’t? An experience like that leaves you convinced that you’ve missed out on something – some experience or insight that may have brightened your day or given you more insight or enjoyment. I suspect that far too many product developers and managers know far less about ...

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