marketing

Save a Dollar – Lose a Customer

Buca di Beppo, you may know, is a chain of Italian restaurants. Their particular focus has been rustic, family-style Northern Italian food. Although it’s a chain and has grown like gangbusters, until recently they seemed to have retained their authentic charm, which included great food, service, ambiance, the whole package. My foreshadowing skills are awful, so you can probably already ...

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USA On the Verge of Losing Innovation Leadership?

How much longer will countries outsource idea generation to the US? I was thinking recently about the challenges and possibilities of outsourcing. It’s interesting if you think carefully about it, since what we call outsourcing is to some extent simple economics. Comparative advantage was first conceived by David Ricardo, who argued that each participant in a transaction should spend its ...

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Marketing Your Innovation Successfully

Once you’ve enough iterated your innovation to sharpen it to go to market, you might feel relieved. But there are still several traps to address if you’re willing to “cross the chasm“. To jump over the gap, abouding and then focusing, elbowing on perceived quality, and building a interactive relationship with your users are key.

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20 Tips for Ideation Excellence

The fuzzy front end of innovation confronts you with a lot of questions. In my new book ‘Creating innovative Products and Services’ I try to solve them with the FORTH innovation method. The fuzzy front end is the nickname for the start of innovation or ideation phase. Getting innovative ideas is a vague process. It’s considered as hard to do. ...

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The Death of Daily Deals and Digital Coupons?

Editors Note - this is the first in our Industry View series in which we do a deep dive into an emerging industry's innovation opportunities. Groupon’s “stutter-step” IPO. A drop in traffic to their site and that of Living Social. Facebook’s abrupt about face in the daily deal segment. Yelp’s downsizing. These recent events have left many claiming that the best days of the digital coupon are now behind us.

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The Three C's of Innovation

During the monthly sales meeting, Arnold, a new Business Development Executive and something of a gadget freak suggested: “you know those hand-held devices the delivery people at UPS use to confirm receipt of your parcel? Wouldn’t it be cool if we had a device like that so we could take clients’ orders immediately and send them to production people? It ...

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Don't Ignore Your Innovation Partners

MoviePass, the subscription service that provides theatergoers the ability to attend unlimited movies at a fixed monthly rate, is promoting their innovative pricing model one more time. According to yesterday’s press release: MoviePass Inc. announced today it will enable film enthusiasts across the country the ability to attend unlimited movies for a fixed monthly fee to encourage greater attendance at ...

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Three Social Networks Your Company Must Build

The channels may be the same, but there are three distinct audiences and contexts you should separate and consider with a unique strategy to engage, influence and mobilize. 1. Employee Network How is your company leveraging social networks, channels and tools to more effectively communicate with employees? How are you using these tools to improve communications and connectivity with remote ...

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