marketing

7 Innovation Questions for Andy Stefanovich

I have been lucky enough to know Andy Stefanovich for over seven years. He is Chief Curator and Provocateur at Prophet, a strategic branding and marketing consultancy, and the author of Look at More. More importantly to me, he is on my personal Top 10 list of cool, creative, innovation catalyst's I turn to for inspiration. Andy a truly innovative thinker and a change agent like no other.

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9 Tips for Getting Innovation Approval

A common complaint that I hear when I run innovation workshops is this, ‘I have plenty of really creative ideas but my boss just isn’t interested in trying anything new. What can I do?’ Let’s leave aside the possibility that this view is itself distorted and take it at face value. It is a tricky situation that most of us will experience at some time. What can be done?

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The Most Innovative Company?

An amazing prediction was made this week by a professor of marketing at NYU and head of investment firm Firebrand Partners, Scott Galloway. Speaking at the American Magazine Conference in New York (and as reported by The New York Post) Galloway said that within two years, Facebook will become the most valuable company in the world.

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Innovation is in the Bag

I’ve always said that you can innovate around literally anything, whether it’s toasters, tires, or paint cans, or a conventional business model like, say, banking, or air travel, or automobiles. All you have to do is use the right methodology to start radically reinventing whatever has gone before.

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Customer Value Pulses

Customer value pulses are targeted waves that result in steady, rhythmic increases in market growth and value production. Market growth and value production can each happen independently, but then you experience them as propped up by your effort, leaning heavy on the work you must continue just to keep them alive. Better to bring the two together and let them support each other, even create synergies together.

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Mobile Media vs. Portable Media

New data from Google this week shows that tablet usage spikes at night. The implication is that we tend to use tablets out of the work environment when they can be enjoyed in conjunction with TV usage. In fact, as the research suggests, there is much concern about how much attention tablets are diverting away from broadcasts.

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Save a Dollar – Lose a Customer

Buca di Beppo, you may know, is a chain of Italian restaurants. Their particular focus has been rustic, family-style Northern Italian food. Although it’s a chain and has grown like gangbusters, until recently they seemed to have retained their authentic charm, which included great food, service, ambiance, the whole package. My foreshadowing skills are awful, so you can probably already ...

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USA On the Verge of Losing Innovation Leadership?

How much longer will countries outsource idea generation to the US? I was thinking recently about the challenges and possibilities of outsourcing. It’s interesting if you think carefully about it, since what we call outsourcing is to some extent simple economics. Comparative advantage was first conceived by David Ricardo, who argued that each participant in a transaction should spend its ...

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