marketing

Top 20 Innovation Articles of December 2016

Drum roll please… At the beginning of each month we will profile the twenty posts from the previous month that generated the most traffic to Innovation Excellence. We also publish a weekly Top 8 as part of our FREE email newsletter. Did your favorite make the cut? But enough delay, here are December’s twenty most popular innovation posts: Planning Your ...

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Top 20 Innovation Articles of November 2016

Drum roll please… At the beginning of each month we will profile the twenty posts from the previous month that generated the most traffic to Innovation Excellence. We also publish a weekly Top 8 as part of our FREE email newsletter. Did your favorite make the cut? But enough delay, here are November’s twenty most popular innovation posts: How to ...

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Top 20 Innovation Articles of October 2016

Drum roll please… At the beginning of each month we will profile the twenty posts from the previous month that generated the most traffic to Innovation Excellence. We also publish a weekly Top 8 as part of our FREE email newsletter. Did your favorite make the cut? But enough delay, here are October’s twenty most popular innovation posts: 15 Outspoken ...

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The Only Three Swim Lanes that Matter to a Business

  In the course of my training with business leaders, we inevitably come to the existential business question… “What is the purpose of a business?” This is a great question, and one with a very simple answer. The purpose of a business is to create value. That’s it.  To create value.  Plain and simple.  That is what a business does. ...

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The Power of Story

Keys for Compelling Storytelling

I recently had the opportunity to visit the Institute for Advanced Study, the place where Einstein worked till his death in 1955.  His arrival there was a sort of a tipping point for America—after him the trickle of leading scientists coming from Europe became a flood—and the legend of the place is still very much intertwined with his. Of course, the Institute ...

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The Tesla of Bikes Got a Brilliant Idea

VanMoof Electric Bicycle

What do you do when you sell expensive products online, and they arrive at your customers damaged? You have to come up with a brilliant idea. Check it out. Products getting damaged while being shipped, was a real challenge for Dutch bicycle manufacturer VanMoof, ‘the Tesla of Bikes’. They manufacture street bikes that are at the high-end of the market, equipped ...

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CPG Brands Struggle as Consumers Demand ‘Supply Chain’ Transparency

Understanding consumer needs and demands and then adapting to them often requires companies to change their processes and innovate. In a recent podcast, AgFunderNews addressed how CPG brands are struggling to be transparent throughout the supply chain. As consumers shift and become more socially and environmentally responsible, Fortune 500 companies and startups are seeking R&D consultants like PreScouter to uncover ...

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Top 20 Innovation Articles of September 2016

Drum roll please… At the beginning of each month we will profile the twenty posts from the previous month that generated the most traffic to Innovation Excellence. We also publish a weekly Top 8 as part of our FREE email newsletter. Did your favorite make the cut? But enough delay, here are September’s twenty most popular innovation posts: Learn from ...

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