marketing

Innovating Your Way out of the Commodity Trap

The commodity trap is a significant threat for manufacturers in premium market segments. It describes the tendency of competing products to become more and more similar, thus nullifying any competitive advantage that the high-end product might have had. The result is that products can only be sold on price, which can be disastrous for a market leader.

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We Need Actionable Intelligence Not Artificial

Why was the best performing stock in the S&P 500 compared to a flywheel? What is the flywheel model for growth? Why is data critical to high performance? What has changed to make data accessible and actionable for any firm? By mastering data and embedding intelligence into its organization and innovation any firm can now aspire to become a high performer, no matter how modest its past or unfashionable its sector.

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