marketing

Five Fast Steps to Sales & Marketing Success

Too often, Sales & Marketing blame each other for a lack of results. The leads aren’t good. Sales doesn’t follow up. The excuses go on and on. If this sounds familiar for your organization, there are things you can start doing right away to mend fences and start on a path towards not only better relations, but far better revenue ...

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Old Dogs Can Learn New Tricks

by Kevin Roberts Newspapers are up against it in the Participation Economy, the Internet-powered revolution of joining in, taking part, sharing and joy. For the modern consumer, the idea of reading newspapers full of day-old news hand-picked by faceless editors seems, well, very early 90’s. These days we get to be our own editor-in-chief, selecting the bits of news, opinion ...

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The Dream Catalog

For many companies, the catalog of products is the strongest statement of brand positioning a company can make. It is your arsenal of commercialization. So imagine you could peek into the future and see a copy of your company’s product catalog five years from now. What would it look like? What if you could design it now? What would you ...

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Are your speeches Twitter-friendly?

When I conduct media training, we teach spokespeople to not just think in terms of sound bites, but to use those sound bites at the beginning of their answers. That way, they’re not only more quotable, but you have a better chance that the reporter is taking good notes and gets your comment recorded for use in their piece. Pretty ...

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Some Decisions are Forever

Earlier this year I commented on a decision by Panasonic to rein in R&D investment in flat-panel televisions and instead expand its reach into the entry-level market (see “Is Panasonic Kissing Its Future Goodbye?“). The company appeared to be eyeing significant market share opportunities offered up by the 2009 conversion to digital TV in the U.S. It was a bold ...

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12 Steps to Grow Diversity in Your Personal Network

Look at your network now compared to last year. Have you dramatically expanded the number of people you can call or email and be reasonably sure you’ll get a response from them? And that doesn’t mean from loading up on contacts inside your company using the “People You May Know” feature on LinkedIn. A network gains value through diversity – ...

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Do you have a relevant message?

It is simply not possible to have a well received message that is not relevant. Think about it for a moment… when was the last time you bothered to read, watch or listen to a message that wasn’t relevant to your needs? Great leaders understand the power, influence, and leverage created by relevant messaging. Do you ever find yourself sitting ...

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Better to be Honest than Sneaky

I’m generally not tracking the “post ads to your social networks” movement, be it sponsored blog posts or tweeting ads to your followers on Twitter. There is one aspect to it that I think is most important: disclosure. Robert Scoble has a post up, More thoughts on in-Tweet advertising, where he notes that he unfollowed people on Twitter who were ...

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Double the Fun – If You Follow the Rules!

Out and About Marketing by Mike Brown The Baskin Robbins Double Header Cone screams, “I came out of an innovation session!” That’s okay though because it appears from the outside-looking-in to have a solid customer experience-based strategic foundation. An ice cream cone allowing multiple flavors and formats side by side lets customers preferring cones experience them in a new, fun ...

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Brand America Is Ba(ra)ck

Susquehanna River, Asylum Township, Bradford County, PA by Kevin Roberts I’ve written in April and June this year on Brand America, which had became deeply unpopular through the decade. I had put my case for new actions and new messaging to The Pentagon through to Paper magazine. I tell people that what made the USA great is still there in ...

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