marketing

Brand America Is Ba(ra)ck

Susquehanna River, Asylum Township, Bradford County, PA by Kevin Roberts I’ve written in April and June this year on Brand America, which had became deeply unpopular through the decade. I had put my case for new actions and new messaging to The Pentagon through to Paper magazine. I tell people that what made the USA great is still there in ...

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Wake-Up Call for Holiday Inn

What do you with a hotel brand that’s become outdated, irrelevant, and in some ways a signal to stay away from the properties to which it’s attached? If you’re InterContinental Hotels Group (IHG), owner of the Holiday Inn franchise, you take a zero-tolerance approach to revitalization. A November 13 Wall Street Journal story reported that IHG is preparing to pull ...

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Another Value-Driven Social Media Example

Click above to Enlargeby Braden Kelley Following up on my previous article – The Right Way to do Social Media – I wanted to share another value-driven social media example: Wisk’s facebook application called WiskIt. “We thought perhaps we could take our stain-fighting heritage, and take it online to Facebook,” according to Elisa Gurevich, Brand Manager for Wisk. It’s a ...

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Can social media take the place of marketing automation platforms?

Our October Innovation Contest winners won a signed copy of “7 Lessons for Leading in Crisis” by Bill George and the right to have their article re-published here on Blogging Innovation. Here is the second of the three winning entries: by Barrett Coakley The Corporate Learning group at Harvard Business Publishing currently uses Eloqua as our marketing automation platform (MAP). ...

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Personal Branding When You're 25 x 2

Thanks to a tweet from Richard Dedor, Chris Reaburn and I were last minute attendees at a Kansas City PRSA lunch session by Dan Schawbel based on his book “Me 2.0 – Build a Personal Brand to Achieve Career Success.” The talk was part of a career day for students interested in PR, so the average audience age was 20. ...

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Innovation Perspectives – Operationally Smart Marketing

This is the fourth of several ‘Innovation Perspectives‘ articles we will publish this week from multiple authors to get different perspectives on “What roles do engineers and marketers play in an innovation setting, and what conflicts can arise based on their perspectives and approaches?” Here is the next perspective in the series: by Mike Brown It’s natural for engineers and ...

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Innovation Perspectives – Engineers, Marketers and Innovation

This is the third of several ‘Innovation Perspectives‘ articles we will publish this week from multiple authors to get different perspectives on “What roles do engineers and marketers play in an innovation setting, and what conflicts can arise based on their perspectives and approaches?” Here is the next perspective in the series: by Jeffrey Phillips First, let me say that ...

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Is there something to like about Sara Lee?

I’ve kept my eye on Sara Lee for several years now, originally because the company was a poster child of the Loss of Focus principle. But in 2005 new CEO Brenda Barnes introduced a plan to streamline Sara Lee, which analysts would have described as a conglomerate but could more accurately have been characterized a beast. Launched in 1939 as ...

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