marketing

Can social media take the place of marketing automation platforms?

Our October Innovation Contest winners won a signed copy of “7 Lessons for Leading in Crisis” by Bill George and the right to have their article re-published here on Blogging Innovation. Here is the second of the three winning entries: by Barrett Coakley The Corporate Learning group at Harvard Business Publishing currently uses Eloqua as our marketing automation platform (MAP). ...

Read More »

Personal Branding When You're 25 x 2

Thanks to a tweet from Richard Dedor, Chris Reaburn and I were last minute attendees at a Kansas City PRSA lunch session by Dan Schawbel based on his book “Me 2.0 – Build a Personal Brand to Achieve Career Success.” The talk was part of a career day for students interested in PR, so the average audience age was 20. ...

Read More »

Innovation Perspectives – Operationally Smart Marketing

This is the fourth of several ‘Innovation Perspectives‘ articles we will publish this week from multiple authors to get different perspectives on “What roles do engineers and marketers play in an innovation setting, and what conflicts can arise based on their perspectives and approaches?” Here is the next perspective in the series: by Mike Brown It’s natural for engineers and ...

Read More »

Innovation Perspectives – Engineers, Marketers and Innovation

This is the third of several ‘Innovation Perspectives‘ articles we will publish this week from multiple authors to get different perspectives on “What roles do engineers and marketers play in an innovation setting, and what conflicts can arise based on their perspectives and approaches?” Here is the next perspective in the series: by Jeffrey Phillips First, let me say that ...

Read More »

Is there something to like about Sara Lee?

I’ve kept my eye on Sara Lee for several years now, originally because the company was a poster child of the Loss of Focus principle. But in 2005 new CEO Brenda Barnes introduced a plan to streamline Sara Lee, which analysts would have described as a conglomerate but could more accurately have been characterized a beast. Launched in 1939 as ...

Read More »

Happy 60th Anniversary China!

When Are We Seeing A Parade Of Chinese Global Brands? by Idris Mootee Happy Birthday China! China celebrated its rise to a world power over 60 years of Communist rule recently, showing the world their capabilities in its biggest-ever parade of state-of-the-art military hardware. It has come a long way and still has a long way to go. I attended ...

Read More »

Innovation Perspectives – Should Marketing or R&D lead?

This is the fourth of several ‘Innovation Perspectives‘ articles we will publish this week from multiple authors to get different perspectives on “Where should innovation reside?” Here is the next perspective in the series: by Drew Boyd Who leads innovation in your company: marketing or R&D? It’s a trick question, of course. But it’s a useful question for Fortune 100 ...

Read More »

Bias for Action

Should one of your company, department or individual core values be a bias for action? What does that mean? It means you take action. Get projects, products and campaigns to market quickly. You test. You spend more time executing, learning and improving. You let the market help you make decisions vs. doing it in isolation. You test quickly instead of ...

Read More »

The Impact of Trends on Business

Today’s post was inspired by a witty piece authored by Wally Bock on the topic of fads. If you’re not familiar with Wally’s work, I’d recommend checking him out on a regular basis. When you looked beyond the humor, Wally made some great points about the impact (or lack thereof) of the latest fads, trends, business theories, gimmicks, concepts conveyed ...

Read More »