marketing

Even Sheep Avoid the Commodity Trap

One of the unwritten rules of Lovemarks is don’t get stuck in the commodity quadrant, the realm of raw products and raw actions. For service industries like travel, this is unforgivable, which is why I will only fly on an American airline out of desperation or duress. For land based industries which originate in the commodity zone, global integration has ...

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Strategic Creativity Isn't Expensive

Many conversations recently have addressed the misperception that creativity, by definition, takes time, money, and effort that can’t be afforded right now because of the economy. A couple of examples: Someone showed me a meeting announcement for an “ideation” session to which they’d been invited. It referenced the range of ideas under consideration as “creative and practical and everything in ...

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Incorporating Social Media into the Conversation

I came across an interesting Fast Company blog article from Steve Rubel titled “How to Captivate and Hold Attention in the Age of the Stream” that caused me to think about parallels between digital media and physical media. Here is an excerpt: “Imagine for a moment that you’re standing on an overpass high above a busy L.A. freeway like the ...

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Seth Godin on the Tribes We Lead

You may have heard about Seth Godin’s concept of tribes. Well, here is a video from the TED conference that lays it all out: As we move on from the mass marketing epoch of history, we move into an epoch where there will be many tribes, organized around different interests, that will be looking for leaders and ideas that they ...

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Moving Forward by Moving Back

As you may know, I love chocolate milk and occasionally blog about it. Today I’m a happy man. I finally found a new chocolate milk worth drinking after Wilcox Farms quite making it (they made one of the best chocolate milks ever). This new chocolate milk is from a semi-local dairy called Twin Brooks Creamery that does things the old-fashioned ...

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Is Crowdsourcing a Fad or a Foundational Element?

Much has been written about ‘crowdsourcing’ and the ‘wisdom of the crowd’ over the past couple of years, including “Crowdsourcing” by Jeff Howe – a contributing editor at Wired magazine, and “Wisdom of the Crowd” by James Surowiecki – a staff writer at The New Yorker. Crowdsourcing – “The act of taking a job traditionally performed by a designated agent ...

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What happened to smart advertising?

For a television advertisement to be effective, do you need to lay out everything for the viewer and make it obvious? Or, is an advertisement more memorable if you let the viewer connect the dots themselves? Here are two examples of television advertisements that promote the product in a slightly more intellectual/emotional way that promotes engagement and curiousity:

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iPhone Followup – Innovation in a Box

My initial iPhone article highlighted why the iPhone will not be a success in its first incarnation. Make no mistake though, the introduction of the iPhone will revolutionize the mobile telephony market. Let's answer some of the criticisms of the most innovative mobile handset in the history of mobile telephony:

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The Evil Downside of Gift Cards

This past holiday season I saw probably one too many articles trumpeting the value of gift cards to retailers and how they are a great thing for retailers. My skeptic side starts coming out as I see article after article appear, and I have to start asking "Is the increasing prevalence of gift cards as a holiday gift (primarily Christmas) a good thing for retailers?"

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