Open Innovation

Big Ideas and Process Excellence

One of the things we're also telling our clients when it comes to innovation is that they shouldn't always make the assumption that big ideas should be the only thing on their radar, when in fact we believe that 'process excellence' has the potential to create a similar, if not larger, return on investment than big ideas.

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Using a War Room to Create Pervasive Innovations

Your teams did their market research. They ran an array of consumer insight sessions. They found the customers real Need. They ran professional ideation and storyboard sessions. They created prototypes and performed market tests. They developed their go to market strategy. They executed their plan. Product sales fell dramatically short of expectations. Why? What did they overlook?

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