Open Innovation

Using a War Room to Create Pervasive Innovations

Your teams did their market research. They ran an array of consumer insight sessions. They found the customers real Need. They ran professional ideation and storyboard sessions. They created prototypes and performed market tests. They developed their go to market strategy. They executed their plan. Product sales fell dramatically short of expectations. Why? What did they overlook?

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How Open Innovation Increases Consumer Value

Fast Company magazine recently named Nike the most innovative company of 2013, largely based upon a revolutionary new fitness monitoring bracelet called the FuelBand. The FuelBand has helped transform Nike from an apparel manufacturer to a technology, data and services company integrated into their consumers daily lifestyle. Nike simply could not acquire all the aspects of expertise required, and get the product to market quickly, without utilizing Open Innovation.

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Six Partnerships that Prove How Crowdsourcing is Going Mainstream

Who said that crowdsourcing was a fad? Six partnerships between crowdsourcing companies and major corporations have been announced since December 2011, proving that big players start integrating crowdsourcing in their innovation, marketing and communication strategies. ADK, Booz Allen Hamilton, Edelman, Sony, Deloitte and Unilever have signed strategic partnerships with different crowdsourcing providers in the last months.

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modelH – Health Model Co-Creation Forum (part 4)

After reading my 3 earlier posts, I hope we have you convinced that this is a worthwhile effort and that you should join us. By joining the forum – you join the movement to create a better healthcare system. The solutions for transforming healthcare will come from harnessing diverse ideas from across the ecosystem of healthcare stakeholders. We are inviting individuals inside and outside of the healthcare industry to join us on one platform to ignite conversations and build solutions for new business models within US healthcare. That means you – yes, you are invited!

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Apple's Innovation Problem

Apple CEO Tim Cook has a very tough job. Not only does he have to run the most valuable tech company on the planet, but he has to follow one of the greatest chief executives in history. Is he up to it? I’m beginning to think he’s not.

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You Say Second Screen. I Say First!

Listening to experts, paying attention to weak signals, it all connverges to the forecast that mobile, not TV, will become the 'first screen'. Smart phones being at the center of our media use, how can we turn mobile into a pivotal presence for the viewer, shifting to 'experience roaming' over any screen?

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A New Form of Crowdsourcing for Innovation: Problemsourcing

An increasing number of companies use crowdsourcing today, tasking the crowd to come up with creative solutions to their corporate problems. But this open, company-initiated approach has drawbacks, like the uncertainty of crowd response, the temporary nature of the relationship or the identity clash that can arise when there is a poor fit with the identity or culture of the organization.

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