Presentations

The Undeniable Authority of the Social Customer

The dawn of the digital age, along with the explosive growth of social media, has forced the evolution of the buying cycle. With it came the rise of a new customer—one that has been known to shaken even the most respected of brands. Today we know this new entity of business as none other than the “Social Customer.”

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USI 2013? We've got a problem!

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USI event confirms its singular positioning, at the crossroad between designing future of digital technologies and sharing rewarding and deeply humanist management experiences. Here is a sum-up of the great presentations I attended.

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The Evolution of Advertising

You're more likely to survive a plane crash than click a banner ad. Crazy, right? In this epic, must-see presentation, we explore the ENTIRE history and evolution of advertising to unveil how a comprehensive (yet digestible) timeline of advertising milestones led to an epidemic of consumer indifference, as well as what marketers can do about it to reach consumers in the years ahead.

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KPCB Internet Trends 2013

The latest edition of the annual Internet Trends report finds continued robust online growth. There are now 2.4 billion Internet users around the world, and the total continues to grow apace. Mobile usage is expanding rapidly, while the mobile advertising opportunity remains largely untapped. The report reviews the shifting online landscape..

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Language Is Killing Our Ability To Innovate

The problem with grammar is that it locks us into certain ways of thinking about things. In other words, if there are no words for certain concepts, we tend not to think about them. This means a key component of successful innovation is our ability to think beyond the constraints of language.

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