Product Innovation

Trend-driven Innovation for Product Managers

Consumer Trends

Smart product managers study trends and innovate accordingly. This is trend-driven innovation. Uber’s success is an excellent example of trend-driven innovation. It made transportation more convenient and also made earning money easier for drivers. Both were possible due to changes in perceptions of sharing – a trend that became known as the sharing economy. Trends can be a product manager’s ...

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Innovate like a startup or like big business?

Startup and Big Company

Startups are king when it comes to innovation. Indeed, established companies often strive to behave more like startups. But in reality, it is quite challenging. Startups, on the other hand, wish they had access to resources, particularly capital. So, there’s something to be said for the large corporation: It has experience, distribution channels, and access to cash. Each wants what ...

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Building Product Lifecycle Excellence

Building Product Lifecycle Excellence

Developing products in today’s market is a formidable task. Cycle times are shrinking and the pressure to do more with less is increasing. As the stress to get products to market faster increases, little room is left for learning through mistakes. But isn’t making mistakes an important part of the process?

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Innovate by Adopting a Role Model Organization

A female hand to find select choose pick a businessman to dangle above a line of business people for employment recognition promotion hire etc

Can you innovate and improve business performance by copying another company from an entirely different industry?  This is what the Henry Ford West Bloomfield Hospital in Michigan did when it wanted to transform its customer service and operational efficiency.  The hospital borrowed some of the practices of a five star hotel and hired a new CEO who had previously worked ...

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Is it REALLY disruptive? It matters.

Disrupting Disrupted

At the recent ISPIM conference, I sat in several presentations ostensibly describing approaches to disruptive innovation when, in reality, it was difficult to see what (a market or a company) was actually being disrupted. They were really talking about breakthrough or radical innovation.

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#welovestartups: Oracle startups program

Currently looking after Oracle France corporate responsibility, Dominique van Deth always thought that companies could have a significant impact on Society. For 5 years, Dominique has been managing startups programs, and he launched in 2014 a structured program to engage volunteers in helping startup grow. I met him at Les Hacktivateurs afterwork, and he kindly accepted to tell us more about Oracle startups program.

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How to Effectively Conduct ‘Voice of the Customer’ Research

Ascertaining your customers’ wants and needs might compare to assembling a three-dimensional jigsaw puzzle with a few pieces missing. It requires a multi-layered process that includes both qualitative and quantitative methods, as well as a structure that prioritizes customer wants and needs. The Voice of the Customer (VOC) is such a process.

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