Product Innovation

Innovate by Adopting a Role Model Organization

Can you innovate and improve business performance by copying another company from an entirely different industry?  This is what the Henry Ford West Bloomfield Hospital in Michigan did when it wanted to transform its customer service and operational efficiency.  The hospital borrowed some of the practices of a five star hotel and hired a new CEO who had previously worked ...

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Is it REALLY disruptive? It matters.

Disrupting Disrupted

At the recent ISPIM conference, I sat in several presentations ostensibly describing approaches to disruptive innovation when, in reality, it was difficult to see what (a market or a company) was actually being disrupted. They were really talking about breakthrough or radical innovation.

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#welovestartups: Oracle startups program

Currently looking after Oracle France corporate responsibility, Dominique van Deth always thought that companies could have a significant impact on Society. For 5 years, Dominique has been managing startups programs, and he launched in 2014 a structured program to engage volunteers in helping startup grow. I met him at Les Hacktivateurs afterwork, and he kindly accepted to tell us more about Oracle startups program.

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How to Effectively Conduct ‘Voice of the Customer’ Research

Ascertaining your customers’ wants and needs might compare to assembling a three-dimensional jigsaw puzzle with a few pieces missing. It requires a multi-layered process that includes both qualitative and quantitative methods, as well as a structure that prioritizes customer wants and needs. The Voice of the Customer (VOC) is such a process.

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Content Marketing for Product Innovators

If you want to know how to leverage content marketing to position your product in your customer’s mind, a great person to ask is Jerod Morris, VP of Marketing at Rainmaker Digital. Previously CopyBlogger, Rainmaker Digital is the most authoritative source I know for content marketing.

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