Product Innovation

Back to Basics: Elements in the Product Story

Back to Basics: Elements in the Product Story - Innovation Excellence

Be clear with your product marketing! Many companies and people confuse what they mean when discussing Value Propositions, Benefits, and Features. Be clear with your product marketing. Value Prop: Definition: A value proposition is the concise statement of the overarching solution to your customer’s problem.  The solution then is not your product or its technical details, but the solution your ...

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Building Product Lifecycle Excellence

Building Product Lifecycle Excellence

Developing products in today’s market is a formidable task. Cycle times are shrinking and the pressure to do more with less is increasing. As the stress to get products to market faster increases, little room is left for learning through mistakes. But isn’t making mistakes an important part of the process?

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The Evolving Role of Design

The role of design evolves at the speed of innovation—the dizzying, dynamic speed of the market. Design now has a seat at executive and board tables across the globe. More than ever, a holistic sense of design is valued as a legal means of significant competitive advantage. But it hasn’t always been this way. The journey from the cubicle to ...

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Accelerate Growth Through Strategic Integration of Research During the Innovation Process

Stephanie began with crisis, a story about the kitty litter business. Competitive pressures were high. Market share was being lost. They needed a new product, in a hurry. From concept to packaging, they needed it all: RTB, packaging design, product name, name and product fit with top benefits, and fully baked complete concepts to test against legacy products and competitive products.

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Leading Practices to Become a Model Based Enterprise

PLM and CAD Standards More and more companies are transforming into model based enterprises (MBE) to help ensure the completeness, accuracy and accessibility of product data. Companies that successfully consolidate the product definition, improve data quality and build trust will reap significant benefits, including fewer product design changes and reduced product development time. There are five fundamental things companies should consider ...

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Inside the Rivalry: IBM vs Google

Competition between Google and IBM is an unusual business rivalry because the two rarely compete in the same markets or for the same customers. In truth, it is a rivalry for technical rather than market dominance. Yet much like Apple vs. Microsoft, it's likely to determine much about how technology shapes our world.

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