Product Innovation

Back to Basics: Elements in the Product Story

Back to Basics: Elements in the Product Story - Innovation Excellence

Be clear with your product marketing! Many companies and people confuse what they mean when discussing Value Propositions, Benefits, and Features. Be clear with your product marketing. Value Prop: Definition: A value proposition is the concise statement of the overarching solution to your customer’s problem.  The solution then is not your product or its technical details, but the solution your ...

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Building Product Lifecycle Excellence

Building Product Lifecycle Excellence

Developing products in today’s market is a formidable task. Cycle times are shrinking and the pressure to do more with less is increasing. As the stress to get products to market faster increases, little room is left for learning through mistakes. But isn’t making mistakes an important part of the process?

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The Evolving Role of Design

The role of design evolves at the speed of innovation—the dizzying, dynamic speed of the market. Design now has a seat at executive and board tables across the globe. More than ever, a holistic sense of design is valued as a legal means of significant competitive advantage. But it hasn’t always been this way. The journey from the cubicle to ...

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