Product Innovation

The Yolks on You

Too often we all run around trying to pluck a gamechanging idea out of thin air that nobody has ever seen, solving a problem that has never been solved, when really if the truth be told, there are still lots of existing problems with lots of solutions that are still waiting for a simple, elegant solution.

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Reach Beyond Your Comfort Zone

Lately I've met with a number of potential clients who are frustrated that their innovation efforts aren't creating a bigger splash in the market. It can be difficult to identify the limiting factor in any new product or service. Perhaps the customer need wasn't as strong as we anticipated..

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