Product Innovation

Accelerate Growth Through Strategic Integration of Research During the Innovation Process

Stephanie began with crisis, a story about the kitty litter business. Competitive pressures were high. Market share was being lost. They needed a new product, in a hurry. From concept to packaging, they needed it all: RTB, packaging design, product name, name and product fit with top benefits, and fully baked complete concepts to test against legacy products and competitive products.

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Leading Practices to Become a Model Based Enterprise

PLM and CAD Standards More and more companies are transforming into model based enterprises (MBE) to help ensure the completeness, accuracy and accessibility of product data. Companies that successfully consolidate the product definition, improve data quality and build trust will reap significant benefits, including fewer product design changes and reduced product development time. There are five fundamental things companies should consider ...

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Inside the Rivalry: IBM vs Google

Competition between Google and IBM is an unusual business rivalry because the two rarely compete in the same markets or for the same customers. In truth, it is a rivalry for technical rather than market dominance. Yet much like Apple vs. Microsoft, it's likely to determine much about how technology shapes our world.

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Dismantle the Business Model

When companies want to innovate, there are three things they can change – products, services, and business models. Products are usually the first, second and third priorities. Services, though they have a tighter connection with the customer and are more lasting and powerful are, sadly, fourth priority. Business models are the superset and the most powerful of all, yet...

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Storytelling for Product Management and Innovation

To learn more about the value of storytelling and using it to share ideas and persuade others to join you, I spoke with Michael Margolis. He is the CEO and founder of Get Storied, which serves leaders, innovators, and trailblazers who have a world-changing agenda. He helps those who are inventing the future and need to get their story straight because ideas don’t sell themselves. His work has been featured in Fast Company, TIME, and Wired.

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Welcome to the New Era of Automation

When Netflix put the Video Rental Retail stores in their coffins, there was still a sizable segment of people who missed the convenience, were suspect of a mail-order or streaming subscription service, or simply didn’t have the connectivity to enjoy it. Enter, RedBox. A new smart-automated adaptation of the Blockbuster model, scaled down to be easy-to-manage, easy-to-implement, and easy to ...

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Amazing PLM Governance

In this blog series, I provide insights as to why PLM has true potential to be so transformational for life sciences companies, but many aren’t getting there. We have come a long way – we have developed a defensible strategy, picked technology, and developed a change campaign. Now we need effective governance models in place to help mitigate risk, remove obstacles and ...

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