Psychology

How Behavioral Design Can Help De-Risk Innovation

Everyone who works in innovation will regularly hear clients asking about how to “de-risk” innovation. In a world where consumers have more choice than ever before, how can we provide an increased sense of confidence about the solutions we deliver? While no solution is ever a sure thing, behavioral economics can help. It is increasingly used by companies across industries ...

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Try the Gestures Icebreaker for More Creative Ideas

It is well known that our physical attitude can affect our mental attitude.  If our posture is more positive then our thinking is more positive.  Researchers Slepian and Ambady report an experiment in the Journal of Experimental Psychology.  They had some subjects move their arms in big fluid movements and other subjects moved their arms in short, precise movements.  Then ...

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Why We Need T-Shaped Innovators

Big disruptive innovations don’t usually come from experts in the field. Max Planck, the famous physicist famously quipped that “science advances one funeral at a time”, and in some ways, you can argue that this applies equally to innovation. In the latter case, it is typically market leadership that dies...

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Storytelling, the Brain & Work Culture

I love the quote by the poet Muriel Rukeyser that says “The universe is made of stories, not atoms.” Humans live for stories. We learn from stories at home, school, from friends, and also very compellingly at work. Humans within a work culture are motivated by stories. Look at the famous founding myths of HP and Apple in the garages, of Fred Smith and FedEx, and ...

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Successful Innovation is a Matter of Willpower

Innovation Excellence

In his book David & Goliath, Malcolm Gladwell quotes the psychologist Jordan Peterson who argues that innovators and revolutionaries tend to have a very particular mix of personality traits [i]. “Innovators have to be open. They have to be able to imagine things that others cannot and to be willing to challenge their own preconceptions. They also need to be conscientious. An ...

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Three Practical Ways to Turn Naysayers into Innovators

Outsmart Your Instincts

Finding new product ideas and innovations to excite customers requires colossal creative effort and a certain comfort level with risk-taking. The considerable effort to take a product from idea to development to launch is both time and energy intensive. If it also demands dealing with naysayers at the table who poke holes in every idea expressed along the way, valuable ...

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