Psychology

The Emergence of the Blur

Followers of technology, in consumer electronics, might remember that at the beginning of the new millennium, we observed a new trend named technological convergence: product/ categories barriers started intersecting and overlapping, while categories themselves – traditionally based on one functional aspect – stopped making sense from a consumer point of view. This technological trend culminated with the smartification of phones ...

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Living Life with No Regrets

Putting one foot in the grave today can make you a better entrepreneur and a happier person. One of my best memories of the late management icon Peter Drucker was him telling me that the greatest misconception about the entrepreneur’s mind set is that they are risk takers. That may be the way they appear to most people, but in ...

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Innovation Culture Starts With YOU, Not Your Boss.

One of the most prominent organizational factors, if not the most prominent one, is autonomy. Studies showed a one-way relationship between autonomy and creativity. Employees need autonomy to be creative. They don't need the autonomy to decide which project to work on, but they must have the autonomy to decide how to execute the project.

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Innovate with a Nudge?

Behavioural nudges are clever policy tweaks often used by governments to influence the choices that people make. They are often found to be more effective and less costly than direct actions such as quotas, taxes or subsidies. Here are some simple examples...

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How Behavioral Design Can Help De-Risk Innovation

Everyone who works in innovation will regularly hear clients asking about how to “de-risk” innovation. In a world where consumers have more choice than ever before, how can we provide an increased sense of confidence about the solutions we deliver? While no solution is ever a sure thing, behavioral economics can help. It is increasingly used by companies across industries ...

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Try the Gestures Icebreaker for More Creative Ideas

It is well known that our physical attitude can affect our mental attitude.  If our posture is more positive then our thinking is more positive.  Researchers Slepian and Ambady report an experiment in the Journal of Experimental Psychology.  They had some subjects move their arms in big fluid movements and other subjects moved their arms in short, precise movements.  Then ...

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