Psychology

Killer Small Business Social CRM

Parker Smith wrote a piece that got me thinking. In Foursquare: Democratizing the Loyalty Program, he posits that Foursquare could be the loyalty program provider to small businesses. I think he’s right. Then I noticed these identical product benefits touted by the companies themselves, Foursquare and Jack Dorsey’s Square: “For example, foursquare can tell you how many times a customer ...

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Reserve Judgements

F. Scott Fitzgerald’s “The Great Gatsby” begins with its narrator, Nick Carraway, recounting his father’s admonition that not everyone in the world is provided the same advantages. The comment led to Nick’s inclination to “reserve all judgments,” a “habit that…opened up many curious natures” to him. This opening passage of “Gatsby” has shaped me dramatically. Amid growing up in an ...

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Live Out a Positive Life

My dad came back from Ed Foreman’s Successful Life Course in the mid 1980s with a new favorite word, “TERRIFIC!!!” as the all-the-time answer to the question, “How are you doing?” Back then, it was bothersome to me because it was clear he wasn’t always TERRIFIC. Years later after listening to some of Foreman’s tapes and seeing him live, I ...

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Sex and Creativity

Is there a connection? Study shows number of sexual partners corresponds to creative output. by Idris Mootee Creative people are fun. Creative people are likeable. But many creative minds are unorganized and sometimes deficient in handling complex logic. Some creative minds are highly analytical too, although the processing was sort of in the back and you don’t see it. Creative ...

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70 Years of ATM Innovation

Still Struggling To Make Them Scam Proof by Idris Mootee It is all about the human factors. I find that people are over-concerned with online security every time there is a piece of news about identity theft on TV. It is really not that bad and we need to accept the fact that it will not go away. Whatever security ...

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Obviously You Feel the Love

by Kevin Roberts Don’t you love it when scientists come out with studies proving the completely obvious? The advertising industry is not immune from such studies, as the American Association of Advertising Agencies has recently released a paper entitled: “Why You Need to Incorporate Emotional Messaging Into Your Marketing Communications.” It states “Recent studies have proven that emotional advertising is ...

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Identifying the Innovators in your Firm

Thanks to Twitter, much of my research is done for me. I found a story linked on Twitter about the key innovation characteristics of leaders in innovative firms. That article was published by HBR. The five attributes the authors identified as relevant for innovation are: associating (making connections across unrelated ideas or problems), questioning (especially focused on “what if” or ...

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When it comes to innovation, trust your intuition

MBA students are taught to treat business in a rational, scientific way. They analyze situations, develop financial models, critically examine management decisions and logically examine different scenarios. When they emerge from the hallowed halls of academia, they are often surprised to find that businesses run much less on logic and much more on emotion. It is not cold, intelligent analysis ...

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Funny Things That Humans Do

by Kevin Roberts Biologically speaking, humans are a remarkable, and quirky, species. The New Scientist magazine has published a list of the odd things we do everyday that don’t make a lot of sense. With all the scientific advancement, you’d think we know why we do the funny things we do. But why do we create art, or dream, or ...

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