Psychology

70 Years of ATM Innovation

Still Struggling To Make Them Scam Proof by Idris Mootee It is all about the human factors. I find that people are over-concerned with online security every time there is a piece of news about identity theft on TV. It is really not that bad and we need to accept the fact that it will not go away. Whatever security ...

Read More »

Obviously You Feel the Love

by Kevin Roberts Don’t you love it when scientists come out with studies proving the completely obvious? The advertising industry is not immune from such studies, as the American Association of Advertising Agencies has recently released a paper entitled: “Why You Need to Incorporate Emotional Messaging Into Your Marketing Communications.” It states “Recent studies have proven that emotional advertising is ...

Read More »

Identifying the Innovators in your Firm

Thanks to Twitter, much of my research is done for me. I found a story linked on Twitter about the key innovation characteristics of leaders in innovative firms. That article was published by HBR. The five attributes the authors identified as relevant for innovation are: associating (making connections across unrelated ideas or problems), questioning (especially focused on “what if” or ...

Read More »

When it comes to innovation, trust your intuition

MBA students are taught to treat business in a rational, scientific way. They analyze situations, develop financial models, critically examine management decisions and logically examine different scenarios. When they emerge from the hallowed halls of academia, they are often surprised to find that businesses run much less on logic and much more on emotion. It is not cold, intelligent analysis ...

Read More »

Funny Things That Humans Do

by Kevin Roberts Biologically speaking, humans are a remarkable, and quirky, species. The New Scientist magazine has published a list of the odd things we do everyday that don’t make a lot of sense. With all the scientific advancement, you’d think we know why we do the funny things we do. But why do we create art, or dream, or ...

Read More »

Are You Asking Questions?

Children learn by asking questions. Students learn by asking questions. New recruits learn by asking questions. Innovators understand client needs by asking questions. It is the simplest and most effective way of learning. People who think that they know it all no longer ask questions – why should they? Brilliant thinkers never stop asking questions because they know that this ...

Read More »

An Internet Innovation

Imagine a Web site that detects a visitor’s “thinking” style and “morphs” its look and feel to suit that visitor’s style? Professor Glen Urban and his colleagues at M.I.T. describe an approach in the Sloan Management Review article, “Morph the Web To Build Empathy, Trust and Sales.” They collaborated with BT Group, a UK telecom company, to create a Web ...

Read More »

Staging Your Next Idea

by Mike Brown My wife told me about a home staging TV show where they have $500 to get a home ready to sell. In one episode, the homeowner had already moved their furniture, so the show’s designer created cardboard furniture before the open house. Since cardboard furniture obviously isn’t functional, why would they do that? When trying to sell ...

Read More »

When Not to Use Focus Groups

I’m still a fan of focus groups. Yes, they’re mostly qualitative, and at best you’re capturing information from a handful of customers that may or may not be representative. But the richness of information, the multi-dimensional and behavioral feedback is unique to that environment. And with some products (trying on jackets, or testing perfume for example) sending an email survey ...

Read More »