How Innovative Companies Get their Best Ideas from Academic Research


Since World War II, the United States has been an innovation superpower. In virtually every advanced field, whether it be information technology, biotechnology, agriculture or renewable energy, America holds a leading position. Other nations may challenge in one field or another, but no one can match its depth and breadth. To account for its success, many point to America’s entrepreneurial ...

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What Makes a Country Innovative?


Each year INSEAD team up with the World Intellectual Property Organisation (WIPO) and Cornell University to produce an innovation league table that's designed to rank the infrastructure and support environment for innovation around the world. Adi Gaskell makes sense of the recently published 2016 rankings.

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The Value of an Innovator Mindset

When it comes to driving innovation, the single most important consideration is mindset—the mindset of those attempting to achieve innovation, and the mindset of those they encounter. This is not speculation. In my peer-reviewed research, I have measured mindset and compared it to value creation, and it makes a huge difference in innovation success.

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How to Effectively Conduct ‘Voice of the Customer’ Research

Ascertaining your customers’ wants and needs might compare to assembling a three-dimensional jigsaw puzzle with a few pieces missing. It requires a multi-layered process that includes both qualitative and quantitative methods, as well as a structure that prioritizes customer wants and needs. The Voice of the Customer (VOC) is such a process.

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The Innovative Mindset


Over the course of my career as a cognitive psychologist, I have always been interested in examining the “light bulb” moment, or the moment an insight occurs. In my book, Seeing What Others Don’t: The Remarkable Ways We Gain Insights, I analyzed 120 incidents in which insights occurred in an attempt to learn more about how insights arise, and to develop new strategies for people and organizations to boost their insights. Recently I formulated a strategy to help people gain more insights. This article outlines my strategy, as well as my research about how insights arise.

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