Sales

Monster Loyalty, ala Lady Gaga

Lady Gaga is one of the most well-known pop artists in the world, which is no surprise given her vocal talents and often bizarre wardrobe. She’s sold 23 million albums, won five Grammy awards, and been named by Forbes as one of the world’s most powerful celebrities. But behind the public persona lies a shrewd and calculating business professional..

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Innovation or Not? – Retailing Robotics

As the saying goes, ‘what’s old is new again’. Only this time robots and hand-held computers (aka smartphones) are involved. I was having a conversation recently with a colleague about the retail industry and I made the point that all retail stores are warehouses, only some are prettier than others. Walk into the average Macy’s or other department store and you’ll see piles of inventory out on display in the store, of every size (from small to XXXL) and variety (white, black, brown, etc.) with even more in the back...

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Diageo’s Grind Package Design

I am passionate about creating new-to-the-world brands. The chance to create a new brand is like winning the lottery in the branding and packaging worlds. Teams love to imagine what-ifs and explore creative scenarios to address consumer and customer challenges.

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