Social Media

Does Twitter Help You Understand Customer Needs?

To examine this question, I assumed the perspective of a financial firm trying to get a better handle on the "paying for college" jobs-to-be-done. In aspirational, emotional terms, college continues to be a top goal of parents for their children, and of teenagers as well. In economic terms, colleges have an insatiable appetite for tuition increases.

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Football Needs Innovation Too

As the NFL celebrates another year of unsurpassed digital, mobile, and social success, they are facing a growing problem, and it's a big one. The in-home experience of today's NFL has become so good that live attendance, even during the playoffs, is suffering in substantial ways. Let's go inside the huddle and examine a few converged (physical + digital) innovations the NFL should employ to drive attendance and change the way we experience their sport live. Grab your Google Glass, strap on your Internet of Things ... and go long!

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Voting Closed – Top 40 Innovation Bloggers of 2013

Voting is now open in the Top 40 Innovation Bloggers of 2013 Contest hosted by Innovation Excellence. If you're a first time visitor to Innovation Excellence, we have over 6,000 articles on site to support our mission of making innovation insights accessible for the greater good. Please check out our search feature, browse by category or author, or subscribe to our rss feed, email, or free magazine.

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Back End of Innovation Wrapup – Day Three

The third day of the Back End of Innovation (BEI) Conference in Silicon Valley had a great roster of thought leader and innovation practitioner speakers. If you don't follow me on twitter where I tweet as @innovate then you will have missed my thoughts on what some of the key innovation quotes and observations were from Day Three, so I'll recollect them here the best that I can.

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Back End of Innovation Wrapup – Day Two

The second day of the Back End of Innovation (BEI) Conference in Silicon Valley had a great roster of thought leader and innovation practitioner speakers. If you don't follow me on twitter where I tweet as @innovate then you will have missed my thoughts on what some of the key innovation quotes and observations were from Day Two, so I'll recollect them here the best that I can.

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Back End of Innovation Wrapup – Day One

Here is a recap of the first day of the Back End of Innovation (BEI) Conference in Silicon Valley. There was a good roster of thought leader and innovation practitioner speakers. Day Two promises to be more of the same. If you don't follow me on twitter where I tweet as @innovate then you will have missed my thoughts on what some of the key innovation quotes and observations were from Day One, so I'll recollect them here the best that I can.

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