Social Media

Valuable online innovation communities: Create the innovation tornado

Starting and growing a community for your employees, clients or suppliers for innovation is not as easy as “just setting up a forum-like website and communicating the website-location to the participants”. Online communities are not simply tools that you can switch ON and then wait for the ‘all important’ knowledge-sharing to happen. Fortunately, there are only two basic principles that need to be covered.

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Innovators are Unreasonable Networkers

John Stuart Mill lived at a time and in a place where the interaction of the various classes was limited, and when it occurred the conversation or interaction was one of disdain for the lower classes. Mill lived at a time of little change and great social unrest, but his goal was to create more progress. Today we live in a place where anyone can talk with anyone. Twitter, Facebook and other social media provide ever greater opportunities to exchange information and ideas with a wide range of people.

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The Fabulous Five

Five companies are slugging it out in what may be the most competitive and unique business battle of all time. It is larger in scale with more at stake than battles in other industries including transportation, energy, and finance.

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