Social Media

The Bank of Facebook

How will Facebook and the global economy interact in the future? There has been much speculation recently about the role Facebook Credits could play in becoming a global virtual currency, and even the possibility of Facebook becoming a bank. In many ways, it already is becoming a bank – just not in the traditional sense. Facebook is harnessing the power ...

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March's Top Ten Innovation and Marketing Articles

Last year I experimented with a Top Ten list at the beginning of each month, profiling the ten posts from the previous month that generated the most traffic to Blogging Innovation, and people seemed to like it. So, without further ado, here are March’s ten most popular innovation or marketing posts (each receiving 2,000-6,000 page views): Innovator Lifetime Value – ...

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Overview of Social Media Tools and Open Innovation

According to Wikipedia, a common thread running through all definitions of social media is the blending of technology and social interaction for the co-creation of value. This fits well into what I see as the underlying concept of the intersection between social media tools and open innovation; it is about how we can involve various stakeholders in creating better innovation ...

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Innovation is Highest and Best Use for Social CRM

Social Customer Relationship Management (aka Social CRM). As a term, it’s freighted with connotations. That second term in particular (CRM). CRM systems have a well-worn set of use cases, strengths and weaknesses. So as a starting point for understanding the possibilities of Social CRM, one has to get past the existing uses of CRM. The Altimeter Group published a well-read ...

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What is Open Foresight?

We recently introduced the concept of ‘Open Foresight’ as a process we’re developing to analyze complex issues in an open and collaborative way, and to raise the bar on public discourse and forward-focused critical thinking. It’s a work in progress and constantly evolving, but here are some of the basic principles we’ve developed so far. 1. What is Open Foresight? ...

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Coping with Social Media Overload

I read an interesting article in USA Today recently, Social Media Users Grapple With Information Overload. It addresses the hardship of keeping up with a constant barrage of tweets, texts, blogs and instant messages. The concerns are real enough. However, social media tools will be key for making innovation happen in the future so we need to find ways of ...

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10 Commands for a Digital Age

Program or Be Programmed by Venessa Miemis Thanks to digital technologies and networked activity, we’re living through a global transition that is redefining how culture and commerce operate. We’re presented with the opportunity to be active participants in this process, steering ourselves into new modes of civilization, verse being just passive spectators. But if we don’t understand the biases of ...

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Quora and Knowledge Management

This question was posted on Quora, “In 10 words or less, what is Quora?” My answer: “Powerful application of crowdsourcing and social networking to knowledge management” Knowledge Management (aka “KM”) is a field that I don’t have personal experience in. It’s supposed to be practices, processes and systems where valuable knowledge of workers is collected and made available for others. ...

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Southwest Airlines Social Media Strategy

Lessons for All Organizations by Mike Brown Southwest Airlines Communication Specialist Laurel Moffat spoke on the airline’s successful social media strategy at a January 25 Kansas City American Marketing Association lunch event. While the presentation was overly heavy on how many fans and followers Southwest Airlines has, underneath, there were many beneficial insights and lessons only a brand experienced in ...

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Egypt – Cradle of Self-Organization

It’s hard to not be moved by the cri de coeur (cry of the heart) of the Egyptian people. A cry for freedom so loud the borders of Egypt can’t contain it. I don’t think I’m being hyperbolic in saying we are witness to the rise of a new world order. An era defined by entrenched public and private sector ...

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