Social Media

Social Media and Music – Ideal Partners?

Quiet Company – “It’s Better To Spend Money Like There’s No Tomorrow Than Spend Tonight Like There’s No Money” I recently became aware of TheSixtyOne, an online music community where “artists upload their work for review, but, rather than allow a stuffy suit in a boardroom to decide what’s good, thousands of listeners do.” Since I canceled my Last.fm account ...

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Incorporating Social Media into the Conversation

I came across an interesting Fast Company blog article from Steve Rubel titled “How to Captivate and Hold Attention in the Age of the Stream” that caused me to think about parallels between digital media and physical media. Here is an excerpt: “Imagine for a moment that you’re standing on an overpass high above a busy L.A. freeway like the ...

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Innovation in Education

Teaching Moves Beyond the Classroom Somewhat surprisingly, and despite huge advances in technology and communications, very little has changed in the way we teach – either in formal educational settings or in the world of work. Whereas the ways we learn and access knowledge in our day-to-day lives are almost entirely informal, the vast majority of teaching is still done ...

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Twitter in the Classroom

During Clayton Christensen’s talk at the World Innovation Forum about innovation in education and healthcare, Dr. Christensen made a point about how technology will move more of education out of the classroom and onto the Internet. He was mostly speaking about augmenting home schooling, but also about school leavers earning their equivalency online, and online advanced placement courses for kids ...

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Effective Conversational Marketing

Business Strategy Innovation just published a white paper to its web site on“Effective Conversational Marketing.” Here is an excerpt: “Introduction What is conversational marketing? Conversational marketing is relationship marketing for the social media age. Thinking about your marketing efforts in terms of a conversation changes the approach and better integrates social media. Relationships are something that are formed, but conversations ...

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Charlie Rose Interviews Reid Hoffman of LinkedIn

Charlie Rose interviews Reid Hoffman, CEO of LinkedIn about the future of technology and social networking, and discusses with him the differences between LinkedIn, Facebook, and MySpace. The most interesting point he makes is that while tolerance for risk and the ability to manage it are key skills for entrepreneurs, we are all entrepreneurs now. By that he means that ...

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Twitter and Social Media in Plain English

I thought I would share a couple of plain english videos from Common Craft on Social Media and Twitter for those who are new to these two phenomenons. Twitter in Plain English Social Media in Plain English These are really high level overviews. The Twitter explanation unfortunately leaves out the fact that many people in the Twitter community (including me) ...

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Email is Still the King of Social Media

A new study is out from ShareThis that shows that when users go to share a web page, they still do so most often by e-mail (57.1%). I would have thought it was something other than e-mail by now, but it’s not. Facebook was the #2 sharing method via ShareThis at 21.2%, while Twitter only made up 0.50% of the ...

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