Social Media

Another Value-Driven Social Media Example

Click above to Enlargeby Braden Kelley Following up on my previous article – The Right Way to do Social Media – I wanted to share another value-driven social media example: Wisk’s facebook application called WiskIt. “We thought perhaps we could take our stain-fighting heritage, and take it online to Facebook,” according to Elisa Gurevich, Brand Manager for Wisk. It’s a ...

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Can social media take the place of marketing automation platforms?

Our October Innovation Contest winners won a signed copy of “7 Lessons for Leading in Crisis” by Bill George and the right to have their article re-published here on Blogging Innovation. Here is the second of the three winning entries: by Barrett Coakley The Corporate Learning group at Harvard Business Publishing currently uses Eloqua as our marketing automation platform (MAP). ...

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The Right Way to do Social Media

Click above to Enlargeby Braden Kelley Unfortunately, more often than not I see examples of social media strategy gone wrong. So, it stands out when I see a company like Lufthansa doing social media the right way – at least with their MySkyStatus site. Let’s look briefly at why this is a good execution of a social media strategy: Easy ...

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A Billion Views Cannot Be Wrong

by Kevin Roberts TV will never die, YouTube will never kill it. YouTube (or its future manifestations) will never die either, TV will never kill it. We’re in the world of and/and, where possibilities are not mutually exclusive and creative exposure is based on merit. A couple of weeks ago, YouTube hit a billion views a day, and the inevitable ...

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Twitter Lists Now Live – Some Tips

Surprise, surprise… Twitter Lists have been talked about for some time, but are now live. I’ve created an innovation list here: http://twitter.com/innovate/innovation Please feel free to follow along, or make your case for your own favorite innovation tweeter (or yourself) to be included in the list by stating your opinion as a comment on this blog post. For those of ...

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Generating Social Leads

Let’s face it, the term ‘social media’ doesn’t mean much. It’s passive, and speaks more to the channel vs. the intent or objective of what’s actually happening there. Your customers are talking to each other. They always have. Only now, they have tools to do it faster, in real-time, and in front of everybody else. That’s social media. But social ...

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Who are your Trust Agents?

An interview with Chris Brogan by Mike Myatt I recently had the pleasure of interviewing Chris Brogan. Chris is the President of New Marketing Labs, a new media marketing agency. With the market being awash of so called social media “experts,” Chris, who would never refer to himself as such, is absolutely the real deal. In addition to running a ...

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