Social Media

A Billion Views Cannot Be Wrong

by Kevin Roberts TV will never die, YouTube will never kill it. YouTube (or its future manifestations) will never die either, TV will never kill it. We’re in the world of and/and, where possibilities are not mutually exclusive and creative exposure is based on merit. A couple of weeks ago, YouTube hit a billion views a day, and the inevitable ...

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Twitter Lists Now Live – Some Tips

Surprise, surprise… Twitter Lists have been talked about for some time, but are now live. I’ve created an innovation list here: http://twitter.com/innovate/innovation Please feel free to follow along, or make your case for your own favorite innovation tweeter (or yourself) to be included in the list by stating your opinion as a comment on this blog post. For those of ...

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Generating Social Leads

Let’s face it, the term ‘social media’ doesn’t mean much. It’s passive, and speaks more to the channel vs. the intent or objective of what’s actually happening there. Your customers are talking to each other. They always have. Only now, they have tools to do it faster, in real-time, and in front of everybody else. That’s social media. But social ...

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Who are your Trust Agents?

An interview with Chris Brogan by Mike Myatt I recently had the pleasure of interviewing Chris Brogan. Chris is the President of New Marketing Labs, a new media marketing agency. With the market being awash of so called social media “experts,” Chris, who would never refer to himself as such, is absolutely the real deal. In addition to running a ...

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Seven Reasons Your Business Should Be On Twitter

I can think of seven specific, revenue-producing reasons why most businesses should be on Twitter. If your customers are using Twitter, you probably should be to. But how, and why? Here are seven places to start: 1. Get New Customers What do you sell? There are prospective customers talking about it on Twitter right now. Do a search for that ...

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Building Innovation Networks

According to David Strom, a web/tech expert… “Burger King ran a promotion not too long ago where they asked people to defriend 10 Facebook friends in order to get a coupon for a free burger. They were swamped with thousands of requests, thereby establishing the value of a friend at somewhere around a quarter. That is pretty depressing. I always ...

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Run Your Business Like a Life

by Matt Heinz For many of us, business and life – personal and professional – blur together on a regular basis. But the idea of running your business (or your career) like a life is a good one. Chris Brogan wrote about this in his newsletter this morning, and I’ve included some excerpts below. Worth a quick read: In writing ...

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