Social Media

Effective Conversational Marketing

Business Strategy Innovation just published a white paper to its web site on“Effective Conversational Marketing.” Here is an excerpt: “Introduction What is conversational marketing? Conversational marketing is relationship marketing for the social media age. Thinking about your marketing efforts in terms of a conversation changes the approach and better integrates social media. Relationships are something that are formed, but conversations ...

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Charlie Rose Interviews Reid Hoffman of LinkedIn

Charlie Rose interviews Reid Hoffman, CEO of LinkedIn about the future of technology and social networking, and discusses with him the differences between LinkedIn, Facebook, and MySpace. The most interesting point he makes is that while tolerance for risk and the ability to manage it are key skills for entrepreneurs, we are all entrepreneurs now. By that he means that ...

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Twitter and Social Media in Plain English

I thought I would share a couple of plain english videos from Common Craft on Social Media and Twitter for those who are new to these two phenomenons. Twitter in Plain English Social Media in Plain English These are really high level overviews. The Twitter explanation unfortunately leaves out the fact that many people in the Twitter community (including me) ...

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Email is Still the King of Social Media

A new study is out from ShareThis that shows that when users go to share a web page, they still do so most often by e-mail (57.1%). I would have thought it was something other than e-mail by now, but it’s not. Facebook was the #2 sharing method via ShareThis at 21.2%, while Twitter only made up 0.50% of the ...

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