Social Media

Generating Social Leads

Let’s face it, the term ‘social media’ doesn’t mean much. It’s passive, and speaks more to the channel vs. the intent or objective of what’s actually happening there. Your customers are talking to each other. They always have. Only now, they have tools to do it faster, in real-time, and in front of everybody else. That’s social media. But social ...

Read More »

Who are your Trust Agents?

An interview with Chris Brogan by Mike Myatt I recently had the pleasure of interviewing Chris Brogan. Chris is the President of New Marketing Labs, a new media marketing agency. With the market being awash of so called social media “experts,” Chris, who would never refer to himself as such, is absolutely the real deal. In addition to running a ...

Read More »

Seven Reasons Your Business Should Be On Twitter

I can think of seven specific, revenue-producing reasons why most businesses should be on Twitter. If your customers are using Twitter, you probably should be to. But how, and why? Here are seven places to start: 1. Get New Customers What do you sell? There are prospective customers talking about it on Twitter right now. Do a search for that ...

Read More »

Building Innovation Networks

According to David Strom, a web/tech expert… “Burger King ran a promotion not too long ago where they asked people to defriend 10 Facebook friends in order to get a coupon for a free burger. They were swamped with thousands of requests, thereby establishing the value of a friend at somewhere around a quarter. That is pretty depressing. I always ...

Read More »

Run Your Business Like a Life

by Matt Heinz For many of us, business and life – personal and professional – blur together on a regular basis. But the idea of running your business (or your career) like a life is a good one. Chris Brogan wrote about this in his newsletter this morning, and I’ve included some excerpts below. Worth a quick read: In writing ...

Read More »

Will User Reputation Scores Change Twitter?

Item #1: “As the spam annoyance factor on Twitter goes up, the credentials/relevance go down meaning less user value. @biz huge deal!” – Kim Patrick Kobza, President & CEO of Neighborhood America Item #2: “Twitter Search will also get a ‘reputation’ ranking system soon, Jayaram told me. When you do a search on a ‘trending’ topic – a topic that ...

Read More »

Calling All Media and Energy Innovators

The Economist is holding two innovation competitions to find the most exciting, game-changing innovations that will have a marked impact in two key areas: new media and energy. Twelve finalists will be invited to present their innovations to an audience of top executives in the field at events hosted by The Economist. Finalists will also receive complimentary conference registrations (value ...

Read More »

Social Media and Music – Ideal Partners?

Quiet Company – “It’s Better To Spend Money Like There’s No Tomorrow Than Spend Tonight Like There’s No Money” I recently became aware of TheSixtyOne, an online music community where “artists upload their work for review, but, rather than allow a stuffy suit in a boardroom to decide what’s good, thousands of listeners do.” Since I canceled my Last.fm account ...

Read More »

Incorporating Social Media into the Conversation

I came across an interesting Fast Company blog article from Steve Rubel titled “How to Captivate and Hold Attention in the Age of the Stream” that caused me to think about parallels between digital media and physical media. Here is an excerpt: “Imagine for a moment that you’re standing on an overpass high above a busy L.A. freeway like the ...

Read More »

Innovation in Education

Teaching Moves Beyond the Classroom Somewhat surprisingly, and despite huge advances in technology and communications, very little has changed in the way we teach – either in formal educational settings or in the world of work. Whereas the ways we learn and access knowledge in our day-to-day lives are almost entirely informal, the vast majority of teaching is still done ...

Read More »