Strategy

The Real Starting Point for Strategy

“If I had the key members of your executive suite all in the same room, would they all be able to articulate the essence of your current strategy clearly and consistently?” I asked the executive vice president of strategy. “Probably not,” she replied. “But I do know we need a new one, because the current one isn’t working.” I hear ...

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Don’t Start Strategy with SWOT

It’s Time to Retire This Old-School Tool -- Over the past few years of helping organizations develop new strategies, I’ve become aware and rather alarmed at a prevalent pattern, one which I find counterproductive, even detrimental, especially in these times of VUCA (volatility, uncertainty, complexity, ambiguity). It concerns the starting point for strategy work: nearly every time I begin working ...

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Innovation – More Powerful Than Marketing?

What always surprises us when working with big companies is that innovation is usually primarily seen as a growth tool. It is less commonly talked about as a brand-building tool. That’s usually seen to be the domain of big advertising campaigns that supposedly land enduring brand values. What if the best form of marketing wasn’t, in fact, marketing? At The ...

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Top 20 Innovation Articles of March 2018

Drum roll please… At the beginning of each month we will profile the twenty posts from the previous month that generated the most traffic to Innovation Excellence. We also publish a weekly Top 8 as part of our FREE email newsletter. Did your favorite make the cut? But enough delay, here are March’s twenty most popular innovation posts: How to ...

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The Eco Lux Trend – Is Your Brand Missing Out?

Like it or lump it, the “eco” market is not going anywhere. 66% of global consumers say they are willing to pay more for sustainable brands (Bain & Company). Despite global economic instability, last year the luxury market grew by 5% to an estimated €1.2 trillion globally (Bain). And Europe regained its place as the top region for luxury sales ...

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Top 6 Reasons Why Customer Experience Mapping Efforts Fail

Before we can talk about how to improve customer experience maps, let’s start with a definition. Customer Experience Map: A large, colorful chart that impresses leadership for a few weeks and then gathers dust in the corner. A complex visualization that requires a user manual in order to identify anything productive. A user-centered process that, once completed, leaves teams too exhausted ...

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Top 20 Innovation Articles of February 2018

Drum roll please… At the beginning of each month we will profile the twenty posts from the previous month that generated the most traffic to Innovation Excellence. We also publish a weekly Top 8 as part of our FREE email newsletter. Did your favorite make the cut? But enough delay, here are February’s twenty most popular innovation posts: 4 Things ...

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Is innovation really important to you?

How can we establish Innovation as the vital link to a process of change and strategic direction options? One that lifts the debates of managing today’s business by linking it into the future and then turning this thinking into a series of plausible and coherent set of activities? Innovation can drive change, change is required.  Without innovation, we progressively die, ...

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Top 20 Innovation Articles of January 2018

Drum roll please… At the beginning of each month we will profile the twenty posts from the previous month that generated the most traffic to Innovation Excellence. We also publish a weekly Top 8 as part of our FREE email newsletter. Did your favorite make the cut? But enough delay, here are January’s twenty most popular innovation posts: 7 Terrible ...

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Top 10 Innovation and Design Card Decks

Brian Eno’s Oblique Strategies. IDEO’s Method Cards. Sub Rosa’s Questions & Empathy. Idea Couture’s Impact Foresight Game. I’ve long been a fan of design and innovation card decks. I love them so much I helped create one this year – LPK’s Roadblocks to Innovation – shared 600+ sets worldwide and led a couple dozen Roadblocks Workshops. This unique medium has a power ...

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