Strategy

Five Steps to a Successful B2B Social Media Strategy

The beauty of most social media channels is that they’re so easy to join and engage. Most are free. It takes just a few minutes to get set up, and literally seconds to start publishing. But if you’re marketing and selling a B2B product, a simple five-step process can ensure you’re getting the maximum, measurable yield from your efforts in ...

Read More »

Find Your Nerve Guest Post

Over at www.findyournerve.com I have written a guest post about strategy in the downturn. The central question being: Are you going to be nervous in the downturn, or nervy? Braden Kelley is the editor of Blogging Innovation and founder of Business Strategy Innovation, a consultancy focusing on innovation and marketing strategy. Braden is also @innovate on Twitter.

Read More »

Twitter Devices and Business Model Design

Industrial Design, Busness Model Design And Design For Change by Idris Mootee I was chatting with some members of our design research team just yesterday next to the cooler the other day. We were talking about how the iPhone is such a bad phone and a great media player, and the Backberry is such a great email gadget but a ...

Read More »

What do you really mean?

Many (okay, let’s be real, nearly all) corporate visions, missions, values, BHAGs (you name it), sound alike. They either extol bland concepts (i.e., “our associates will be the best”) or meaningless ideas (i.e., “our human intellectual capital will leverage world-class synergies”). If you have boring or confusing strategic statements in your business, here’s an approach to correct it: ask the ...

Read More »

Innovating Every Day

Who doesn’t recognize the need to constantly innovate today? After all, just look around at all that is new in our world in the past few years. Are you twittering? – 30 million+ others are. Do you have a product or service video on YouTube? – 25 million+ people do. And are you LinkedIn or participating in SecondLife? These are ...

Read More »

Inspiring Your Team with a Chief Innovation Officer

Who inspires your team? Who develops the ideas, promotes an environment that fosters creative camaraderie, nourishes espirit de corps – and steers the organization toward greatness? In short, who is your Chief Innovation Officer? Every organization that grows by creating new products or services or aspires to out-class the competition needs a Chief Innovation Officer, or CIO. In Robert’s Rules ...

Read More »

Can Innovation Create Competitive Advantage?

Over the last six or seven years, definitely since about 2003 or 2004, there has been an increased focus on innovation in many businesses. I think much of this was driven by several factors, including an increased rate of change in competition, especially the growing capabilities of India and China. I also think that information costs have fallen as the ...

Read More »

Developing an Innovation Vision

You cannot expect your team to be innovative if they do not know the direction in which they are headed. Innovation must have a purpose. It is up to the leader to set the course and give a bearing for the future. This is set in broad terms and is described as the mission, core purpose or vision for the ...

Read More »

Optimizing Innovation – Patrick O'Riordan of Anheuser Busch-InBev

We are happy to bring you some of the key points and insights from Patrick O’Riordan’s talk at the Optimizing Innovation Conference, which was held October 21-22, 2009 in New York City. Patrick O’Riordan, Global Director of Insights & Innovation at Anheuser Busch-Inbev spoke about balancing short, mid, and long-term initiative in your innovation pipeline. Patrick sits in the marketing ...

Read More »