Strategy

Two Steps to Innovation

Innovation is a company’s future. Don’t believe me, ask the stock market. “Today, some 70% of the valuation of the top 500 S&P companies is made up of intangible capital, value not on the balance sheet,” according to Mark Van Clieaf, CEO of MVC International. Future growth from innovation is a significant contributor to intangible capital. What to do? Well ...

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Value versus Price

When 2008 came to a close, Nestle looked up and saw that revenues were up ten percent, fueled in part by higher prices. Procter & Gamble reports that its premium products are doing just fine, despite being priced 60 percent (Tide Total Care) or 70 percent (Clairol’s Perfect 10) higher than its base brands. Pepsi is stepping up support of ...

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New Feature – 'Innovation Perspectives'

Thanks to an idea/request from Jeffrey Phillips of OVO Innovation, we are starting a regular monthly feature here on Blogging Innovation called Innovation Perspectives. The idea is to present our loyal readers with different perspectives on a single topic all in one place – from several different authors. This will give our innovation community the opportunity to compare, contrast and ...

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Part 1 – Nature's 10 Simple Rules

I’ve done the helicopter view of Adam Werbach’s book “Strategy for Sustainability: A Business Manifesto” but now’s the time to dig deeper. Right at the front of Adam’s book (and picked up by Fast Company) is a list of Nature’s 10 Simple Rules for Business Survival. In this list Adam draws from nature a tough bottom line for sustainable business. ...

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Five Ways to Create Innovation Throughout Your Life

When innovation is brought up in a business context, we mostly think about, well, the business. We think of innovations related to products, business models, go-to-market strategies and the like. This blog does a great job of identifying and promoting specific strategies and tactics for accelerating and maximizing innovation through those and other business-specific contexts. But your business strategy is ...

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Strategic Creativity Isn't Expensive

Many conversations recently have addressed the misperception that creativity, by definition, takes time, money, and effort that can’t be afforded right now because of the economy. A couple of examples: Someone showed me a meeting announcement for an “ideation” session to which they’d been invited. It referenced the range of ideas under consideration as “creative and practical and everything in ...

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Innovate Your Way out of a Recession

How on earth can companies compete in a global economy where staff costs in India are a tenth of those in the West and where Chinese companies are now looking to outsource their operations to cut costs further? We can not continuously improve our way out of the current challenges, rather we must fundamentally change what we do and how ...

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