Strategy

Are Sustaining Innovations Expensive?

The cost of Defend & Extend – Microsoft, Apple, Google, IBM, Cisco, Dell, HP by Adam Hartung In theory, Sustaining Innovations that help a company Defend & Extend its products are supposed to be cheap. The breakthrough is done, and the investments on variations, derivatives and enhancements are “engineering” as opposed to “science” so the development is supposedly more easily ...

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The Importance of Marketing Alignment

Is marketing aligned with the business? And who’s fault is that? Too often we see departmental objectives not quite aligned with the overall business objectives for a particular organization. This isn’t a good thing, but it’s not uncommon either. Surprisingly, this lack of alignment doesn’t necessarily come from different ideas of what marketing should be focused on. I’ve had CEOs ...

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Response – Should BP crowdsource potential solutions for the Gulf oil spill?

Hutch Carpenter asks on Blogging Innovation: Should BP crowdsource potential solutions for the Gulf oil spill? Crowdsourcing has indeed proven its value time and again. In We Think Charles Leadbeater demonstrates its power to harness the collective brains of people across the globe to design strategies to solve problems more effectively and rapidly than formal organization could ever do. In ...

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Fastest Follower Usually the Innovation Winner

In our innovation circles, we like to celebrate the pioneers. They are the folks that establish the trail and go where no one has gone before. We highlight their advancements and hold up their accomplishments. But what often goes unsaid or unnoticed is that many pioneers die right on the cusp of success. Who are the ultimate winners? The Fastest ...

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20 Strategies for Solo Social Media Success

A recent post highlighted strategies for creating an informal social media team within your organization to help carry out social media strategy. Debra Feldman was nice enough to tweet a link but gave it the frown emoticon for not being applicable to solopreneurs. I promised to create a comparable list for individuals in business for themselves. Hopefully, these twenty strategies, ...

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The Rise of Simplicity

The Reason Behind the Success of Reverse Innovation by Yann Cramer Thanks to a number of spectacular successes obtained by blue-chip companies in recent years, Reverse Innovation is becoming a popular trend. Examples include GE’s portable ultra-sound equipment designed in China and sold worldwide, LG’s low cost air conditioner designed in India and sold worldwide, Renault’s Logan low-cost model designed ...

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Time for an Assumption Inventory?

It’s been said that in today’s chaotic markets, the only sustainable competitive advantage may be the ability to learn faster than your competitors. I disagree. The ability for leaders and managers to learn quickly is certainly a critical advantage. Especially in industries where new technologies and/or rapidly changing customer expectations can disrupt the status quo overnight. But the ability to ...

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Is Dumb the New Smart?

How dumb is your business? At the risk of drawing the ire of corporate elitists, I submit to you that the dumber your business is, the better off you are. The truth is that great companies are those which can thrive and prosper in the absence of sophistication. As odd as it sounds, businesses that are not dependent on smart ...

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