Trends

CPG Brands Struggle as Consumers Demand ‘Supply Chain’ Transparency

Understanding consumer needs and demands and then adapting to them often requires companies to change their processes and innovate. In a recent podcast, AgFunderNews addressed how CPG brands are struggling to be transparent throughout the supply chain. As consumers shift and become more socially and environmentally responsible, Fortune 500 companies and startups are seeking R&D consultants like PreScouter to uncover ...

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The State of Crowdsourcing in 2016

Based on an updated 2015 dataset, the eYeka report provides an analysis of the latest evolutions of how the world’s largest companies are leveraging creative crowdsourcing. The report looks into which sectors, companies, and brands are the most active users of crowdsourcing for marketing and innovation, with a specific focus on FMCG. It also analyses the latest trends in the ...

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Thinking Through a Crowdsourcing Initiative [2/3]

Crowdsourcing does have a real potential in my mind but does seem to have some formidable issues to work through, to be well understood and managed. Partnering with experts in this field will help overcome many of these barriers or at least have reassuring suggestions for resolving them. Let’s take a look at some of these here in this post. ...

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Where is the Crowdsourcing Movement Heading? [1/3]

Author’s note: This is a three-part series. Crowdsourcing has been growing in interest for some time to change our thinking in innovation discovery. It can hold a key for us to help solve vexing questions, real challenges, and connect different voices, that builds into a community that can combine and open up the fields of opportunity for new solutions. Crowdsourcing ...

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The Revolution Will Not Be Centralized

The Revolution Will Not Be Centralized

In his novel The Castle, Franz Kafka tells the story of a man named “K” who is summoned by mysterious authorities for unknown reasons.  He finds himself at the mercy of their bureaucracy and endless paperwork, which is carried out for a purpose that nobody can fathom but everyone seems to accept. Most people can relate to the story.  20th century ...

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