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Our Emotional Connection to Brands

Chances are when you’re wandering around your local store doing your weekly grocery shop there are brands you gravitate to. Without a second thought your trolley fills with brands that have a familiar spot in your cupboards at home. And you feel happy about that – happier than if you’d actually bought the exact same products under a different label, ...

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Christmas 2.0

A fun peek into how the news would have gotten out differently 2,010 years ago if social media tools had been around. (Click full screen). Thanks to David Passes for the heads up. Editor’s Note: And for those of you who have already celebrated Hanukkah, here is a fun video – and if you celebrate Kwanza or any other winter ...

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Do Many Things

On the issue of sustainability, I’ve adopted the “Do One Thing” strategy. Pick a practice that makes your life better and helps sustain the planet, and stick to it. This can be something as simple as riding your bicycle to work, watching less television, or purchasing energy-efficient light bulbs. It’s a simple strategy, and, if executed properly, is followed quickly ...

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Google Needs a Reset

Now Facebook Places. Next Facebook Faces. Then Facebook Realtime Mobile Directory? by Idris Mootee Working on social strategies for very cool companies often includes looking at their competition and coopetition. In the world of business strategy and competition, friends can become enemies overnight. Google is definitely not happy with the idea that Facebook is sitting there with 500 million users ...

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What's Your FEI Question?

As you may know, I am at the Front End of Innovation conference this week in Boston, MA. Maybe you have been following along with the tweet stream (#feiboston), or maybe you haven’t, but… Take a look at the agenda for May 5, 2010 and riddle me this: If you were here at the conference, what question would you ask? ...

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Accelerating Innovation

Point: Accelerate innovation by finding an analogous solution from a different industry. Story: Henry Ford’s assembly line is often touted as a breakthrough innovation. What’s less known is that Ford got the idea by seeing the “disassembly line” process of butchering hogs at the Philip Armour meatpacking company in Chicago. Similar techniques were also already being used by Campbell’s to ...

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Pretending to be a Customer

It’s a challenge to objectively examine your own website as if a prospect or customer seeking information would. There’s an approach you can follow to get ideas flowing though: Look at a direct competitor’s online presence, trying to shoot holes in it based on how a customer might view it. You should really be able to get into it by ...

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The Worst Decade Ever :-)

Now that 2009 is over, I have bad news and I have good news. First the bad news. According to the Wall Street Journal, stock performance in the decade now ended was the worst ever – worse even than the woeful 1930s. For the past ten years, the value of NYSE-traded stocks has declined by an average of 0.5 percent ...

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Innovation at TEDx NASA

This past Friday I had 6 minutes to share a message about innovation with the world at TEDx NASA. It was a fantastic event with 29 speakers, authors, musicians, aerospace engineers, a neuroscientist and more. 1,700 people were in attendance and it is reported that nearly 100,000 people watched via video streaming on the internet. Given that my typical speech ...

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Detroit, D.C.

Not a day goes by without more news about Detroit’s beleaguered automakers. While each new development is notable in and of itself, I find it more telling to take a few steps back and look at the big picture. Below are a few clips from selected Wall Street Journal articles I’ve run across over just the last few days. Take ...

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