Shocking People as Value Translation


It costs a lot of money to make a television commercial, and at its core what is a television advertisement? It's a short piece of video designed to reinforce brand values and attachment, or possibly with any luck, to drive purchasing behavior. But there are other ways to distribute video now of course, other than buying time on the major networks or the hundreds of cable networks.

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Design Insights from an Innovation Summit

We're off to New York in a few days time to deliver an innovation summit for a major pharmaceutical company. I thought I'd share some of the design considerations that go into the execution of an event like this, to help others who are involved with design and implementation of innovation in their companies.

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Big Ideas and Process Excellence


One of the things we're also telling our clients when it comes to innovation is that they shouldn't always make the assumption that big ideas should be the only thing on their radar, when in fact we believe that 'process excellence' has the potential to create a similar, if not larger, return on investment than big ideas.

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