Video

BEST OF TED: Body Parts on a Chip

It's relatively easy to imagine a new medicine, a better cure for some disease. The hard part, though, is testing it, and that can delay promising new cures for years. In this well-explained talk, Geraldine Hamilton shows how her lab creates organs and body parts on a chip, simple structures with all the pieces essential to testing new medications -- even custom cures for one specific person.

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Shocking People as Value Translation

It costs a lot of money to make a television commercial, and at its core what is a television advertisement? It's a short piece of video designed to reinforce brand values and attachment, or possibly with any luck, to drive purchasing behavior. But there are other ways to distribute video now of course, other than buying time on the major networks or the hundreds of cable networks.

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