Tag Archives: Advertising

Shifting Budgets from Advertising to Innovation

OK, I don’t have a self-driving car and already I’m sick of hearing about them and their potential.  Just like I don’t have a virtual reality headset made out of cardboard and an iPhone, but I’m tired of hearing about virtual reality. The reason I’m tired about hearing about VR and autonomous vehicles is that they are overhyped technologies that ...

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But I’m in Marketing, How Can I Innovate?

The idea that we all have the potential to innovate and it is not a special skill only few possess is the topic of this post. I have spoken with many people who default to the idea that innovation is something only the smartest or most original can achieve. As such, they tend to limit their thinking about innovation to the big examples which are most often referenced such as the iPhone or Facebook...

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Innovation vs. Creativity

Advertising agencies are obsessed with innovation. They also have one of the most unique sets of creative talent of any industry. Yet the creative department is the most suspicious of "innovation" of any group at the agency. Could it be that actually Creative Directors hold the keys to converting ad agencies into what so many desire: innovation partners to clients?

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Coca-Cola Looking to Bring Some Innovation to Your Home?

Recently I came across an announcement that Coca-Cola is partnering with Green Mountain Coffee Roasters to sell Coke products as part of Green Mountain's new home beverage system slated for a release later this year. For those of you who aren't familiar with Green Mountain, they make the popular Keurig in-home single-serving coffee machine (which became a popular home and office item after Nespresso's patents expired). Is there any innovation here?

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