Tag Archives: Analytical Tools

Don’t Start Strategy with SWOT

It’s Time to Retire This Old-School Tool -- Over the past few years of helping organizations develop new strategies, I’ve become aware and rather alarmed at a prevalent pattern, one which I find counterproductive, even detrimental, especially in these times of VUCA (volatility, uncertainty, complexity, ambiguity). It concerns the starting point for strategy work: nearly every time I begin working ...

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