Tag Archives: Apple

Smartwatches: Past, Present and Future

Ever since the successful KickStarter campaign of the Pebble Watch, smartwatches have been rolling out left and right. Greg Swan has tracked, researched, tested and worn multiple smartwatch designs in his role as Senior Vice President, Creative Technology Innovation. He'll share his thoughts on what's out there and what's to come.

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Innovate Your Brand Experience to Stay Relevant

A brand is the external reflection of a company’s inside culture and core values. In order for a brand to stay relevant, be different and unique, it must reinvent itself continuously. If a company’s products or services don’t change the game regularly, they suddenly become a commodity, as unique and innovative they could have been at some point.

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Seek Out Unhappy Customers

A better source of incremental innovation is the customer. If you keep making your product better and easier to use for him or her then you are adding value rather than just adding features. The unhappy customer is the place to start – so seek him out.

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Why SIRI And Not Watson?

Our first impression, of course, is that SIRI is much more suitable as an app. Turns out SIRI continually learns.. And at first glance, Watson seems extremely complex and complicated. We all remember Watson at the famous jeopardy TV game…we were all blown away. Imagine the possibilities that Watson can offer..

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