Tag Archives: Avery Dennison

Diageo’s Grind Package Design

I am passionate about creating new-to-the-world brands. The chance to create a new brand is like winning the lottery in the branding and packaging worlds. Teams love to imagine what-ifs and explore creative scenarios to address consumer and customer challenges.

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Elite Access: Design Insight & Foresight

Thought leaders in the design community are raising the bar and sharing their unfiltered views and behind-the scene stories around problems, opportunities and challenges that businesses face today as they stretch and grow their brands. These elite perspectives are now available through a new Designer Showcase to connect innovators and brand leaders to the best design thinking around the world.

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How do you label innovation?

I had the opportunity a while ago to interview Jeffrey Kaufman, Group Manager (Consumer Insights) at Avery Dennison about the interplay between consumer insights and innovation. Avery Dennison is a recognized industry leader that develops innovative identification and decorative solutions for businesses and consumers worldwide. Every day. Everywhere. They are probably most well-known for making labels.

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