Tag Archives: behavior

Innovate with a Nudge?

Behavioural nudges are clever policy tweaks often used by governments to influence the choices that people make. They are often found to be more effective and less costly than direct actions such as quotas, taxes or subsidies. Here are some simple examples...

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How Behavioral Design Can Help De-Risk Innovation

Everyone who works in innovation will regularly hear clients asking about how to “de-risk” innovation. In a world where consumers have more choice than ever before, how can we provide an increased sense of confidence about the solutions we deliver? While no solution is ever a sure thing, behavioral economics can help. It is increasingly used by companies across industries ...

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6 Forces Driving Your Business Evolution

At 2 billion strong, Gen Z is rewriting the rules for how we live, work, and play. 2015 was an extraordinary year; it’s the first year that Gen Z, individuals born in 1995 and beyond began entering the workforce. At two billion strong globally Z is the single largest cohort to ever sweep through civilization. Hyperconnected, wielding extreme social influence, ...

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