Tag Archives: Benefits

Back to Basics: Elements in the Product Story

Back to Basics: Elements in the Product Story - Innovation Excellence

Be clear with your product marketing! Many companies and people confuse what they mean when discussing Value Propositions, Benefits, and Features. Be clear with your product marketing. Value Prop: Definition: A value proposition is the concise statement of the overarching solution to your customer’s problem.  The solution then is not your product or its technical details, but the solution your ...

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The Power of Mystery in Branding

If you are taking the time read this article, it is evidence of the power delivered by the juxtaposition of mystery and branding. Its power comes from the intrigue that mystery offers as it sets up an expectation of something more interesting to consider than the typical brand fare.

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