Tag Archives: brand

Primed & Ready: How to Extend Your Brand & Conquer Adjacent Spaces

It’s easy to think big. What’s harder is to activate the ideas that push the envelope responsibly. Welcome to the ‘Overlooked Middle’ —the way to tap sweet spots you’ve been missing. _____ When I’m in an ideation session, concepts typically fall into one of two banks: core ideas, which nestle tightly with the brand’s existing equity and assets, and disruptive ideas—blue-sky, ...

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Dive Into Guilt Free Indulgence

The latest in our series on trend mashups (which started with our article on eco lux) is the unlikely combination of guilt free indulgence. This is where the ‘better for me’ trend comes face to face with the societal shift toward a more hedonistic lifestyle. The Food Peopledefine this merging of priorities as “better for me indulgence”. As a nation, we’ve been ...

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Small Business Revolution: Re-energize Brands and Market Research [podcast]

Small Busines sRevolution

Innovators and product managers need to think more strategically to expand their success – to become product masters. This is what executive teams want from their product managers, and this interview with my guest is a great case study for thinking strategically and reshaping an entire organization. What if you could create a new product that significantly increased the visibility ...

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The Rock’n’Roll of Business (Part One)

Brand Essence (Part one of three) Like famous musicians, effective brands maintain a certain sway over those who come into contact with them, a sense of awe and authority that translates talent, focus, and hard work into an essence that communicates instantly. Let’s begin by defining the word “brand.” To start we will play the game “no.” I’ll ask several ...

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Embedding Innovation into Your Organization

It takes two factors to make innovation real at an organization: concepts and culture. Work on both at the same time and the rest will emerge as a by-product of the process. If you outsource your innovation efforts, you will end up with concepts that will not be accepted by your existing culture. Some concepts might be potent enough to ...

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Reboot a Sluggish Brand

Reboot a Sluggish Brand - Innovation Excellence

First off, you need to decide if you genuinely want to reboot a brand. Some people get so tethered to old ideas about the brand that there is resistance to rethink its meaning and potential. If you are serious about growth and see rebooting as the only path of salvation, read on.

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Agile at Orange France

Koen Vermeulen is CIO at Orange France, and awarded CIO of the year in 2015. He kindly accepted to answer a few questions related to the implemnation of Agile methodology, and how it brings a brand new spirit for innovation projects.

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Six Innovative Ways to Grow Your Digital Start-up

You’ve got the idea. The website’s being built. Technology elements are being integrated. Social media channels have been set up. So what’s left to be done? Here are six innovative approaches that you probably haven’t considered, which can help make a big difference to the growth your start-up achieves in the early stages – and which will support you over the longer-term too.

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