Tag Archives: brands

2017 Interbrand Breakthrough Brands [Report]

2017 Interbrand Breakthrough Brands [Report] - Innovation Excellence

40 brands, 7 trends, global insights: In this 2017 Interbrand Breakthrough Brands report, you'll find the 40 startups and upstarts changing the world and discover the key trends they're driving. Each brand's growth trajectory is mapped in striking data-driven visualizations, and you'll see where some of last year's Breakthroughs are today. Global experts also weigh in on the unique challenges, growth opportunities, and rising brands in their regions.

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Living in Beta

“We live in beta here,” says Damian Bazadona, founder and CEO of Situation Interactive, an award winning firm creating digital marketing strategies for experiential brands. Whether they are innovating on ways to market a new Broadway show (how about tweeting the script of Next to Normal?) or opening up a conversation with 50+ employees in a monthly State of the Union..

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Dedication to Innovation

Harley-Davidson Perfume— the delicate scent of motor oil and pavement. Fish-flavored water for Fluffy? Wake up with a ready-made carton of pre-brewed Maxwell House coffee. Introducing a new line of microwavable dinners from Colgate! Hungry for breakfast instead? Try Kellogg’s cereal and no-need-to-refrigerate milk with a spoon included. Then, you can ride off into the sunset on your Smith & Wesson mountain bike. Refresh with Frito-Lay Lemonade or Life Savers Soda. A little sore from an afternoon of mountain bike riding? Swallow a couple of Ben-Gay asprin and wash up with Clairol’s “Touch of Yogurt” shampoo. Does it all sound like a world gone mad?

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