Tag Archives: #businessinnovation

The Real Reasons Failure Is Important To Innovation

We’ve all heard the mantras around failure. “Fail fast. Fail often.” “Love your failures.” “You can’t succeed without failure.” But why? Why is failure so important to innovation and success? Why are we constantly being told to embrace failure rather than run away from it? We are told often it’s because we learn the most from our mistakes. If we ...

Read More »

Eleven Essential Behavioral Science Books for Innovators

No matter how great an innovation is, it is only useful if people notice it, understand it, desire it, acquire it and use (and reuse) it. To achieve this, we need to understand human perception, motivations, decision making and ultimately, influence behavior. Below, in no particular order, are my favorite eleven books that have taught me about human behavior. Why ...

Read More »