My friend Roger Martin (#3 on Thinkers50 list) penned a terrific article in The European Business Review on how the Canadian professional tennis association rose from oblivion to now boasting two young players ranked well inside the top 10 on the professional tennis circuit…in less than ten years. As of this writing, Eugenie Bouchard is ranked #7, and Milos Raonic ...

Is the era of innovation over? Or is the war for innovation just beginning? I came across an article in one of Canada’s main newspapers -- The Globe and Mail -- by Barrie McKenna titled ominously, Has Innovation Hit a Brick Wall?

Perhaps harder than branding is re-branding. Once the market associates your brand with a specific promise, it is difficult to get people to shift over to a newer or more updated meaning.