Tag Archives: Cars

What is Your Winning Aspiration?

A winning strategy absolutely must begin with a winning aspiration. Too doctrinaire? Allow me to explain the premise the way I learned it from Roger Martin, one of the best strategists on the planet. The operative word is “winning,” for the simple reason that if you’re not winning, you live in fear of the competitor in your space that is. ...

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Innovation or Not – Autonomous Automobiles

As sensors become smaller, faster, cheaper, and more capable, autonomous automobiles become more of a potential commercial reality. If you're not sure what an autonomous automobile is or the baby steps that have already been taken, you might want to check out this video from Texas Instruments and this other video that takes you for a ride in Google's self-driving car.

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100 Things to Watch in 2013

Adult Playgrounds, Chia Seeds and Instant-Erase Apps—just a few items from the annual list of 100 Things to Watch for the year ahead. It’s a wide-ranging compilation that reflects developments that are bubbling up across sectors, including travel, technology, food, retail and sustainability.

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Nissan's "Innovation For All" Campaign

A few months ago, Nissan North America launched a marketing campaign called “Innovation for All”, that has since proved to be a very effective campaign. The campaign was intended to highlight some of the major innovations that Nissan has implemented over the years. Being in the innovation space, this marketing campaign excites me, as it highlights the importance of innovations ...

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Don't Expect Electric Cars to Disrupt Auto Industry

Disruptive innovations often combine a changes on several dimensions: product, consumer experience, market segment, business model. The emblematic example remains the iPod, which would not have met its phenomenal success if it had not been associated with the business model change that iTunes brought to the music distribution industry. Like-for-like substitution of the old product by the new product, everything ...

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