Tag Archives: Coca Cola

Coca-Cola Looking to Bring Some Innovation to Your Home?

Recently I came across an announcement that Coca-Cola is partnering with Green Mountain Coffee Roasters to sell Coke products as part of Green Mountain's new home beverage system slated for a release later this year. For those of you who aren't familiar with Green Mountain, they make the popular Keurig in-home single-serving coffee machine (which became a popular home and office item after Nespresso's patents expired). Is there any innovation here?

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When Innovation Goes Wrong

Ever since innovation became the buzzword du Jour, a lot of people seem to have lost their ability to tell smart ideas from stupid ones. Case in point: the financial "innovations" (read: stunningly stupid loan products) that kicked off the trillion-dollar economic meltdown mess we're currently in. The simplistic notion that "new equals good" has often been a recipe for grand-scale disaster, just as it was in the dotcom debacle at the turn of the millennium.

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Innovation Regeneration

In biology, there's an old saying: "Growth is the only evidence of life". A lot of investors on Wall Street seem to echo these words when they evaluate today's corporations - and business leaders are getting the message. At GE, for example, CEO Jeff Immelt is on the hook to deliver an incredible 8% of organic growth each year. This represents around $15 billion of new revenue - equivalent to the combined annual revenue of America's entire bookstore industry, or fitness industry, or music production and distribution industry!

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Focus on WGAS to Unlock Marketing Innovation

We talk about identifying unmet needs and jobs-to-be-done when it comes to innovation, but there is no reason why we shouldn’t keep that line of thinking in mind when it comes to our marketing of a potential innovation (or any product or service). Thinking about the jobs-to-be-done or the needs that the customer is trying to satisfy instead of the commonalities of prospective customers from a targeting/segmentation might change the kind of marketing strategy and execution that you come up with.

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Innovation – When Remakes Attack

I was in a Chinese buffet last week, and found myself humming along with the oriental muzak. In fact, I couldn’t stop. Why was I humming along to music I’ve never heard before? It turns out I had heard these songs before, as they were Chinese takes on American melodies. They covered the likes of Celine Dion, Whitney Houston and ...

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